Marketing Operations Analyst

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Glia

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

🤖 Artificial Intelligence

🏦 Banking

☁️ SaaS

💰 $45M Series D - Glia on 2022-03

Artificial Intelligence • Banking • SaaS

Glia is an AI-powered customer service platform and ChannelLess® contact center solution that helps banks, credit unions, and financial institutions automate and personalize voice and digital interactions. The company provides virtual assistants, voice AI, agent co-pilots, manager AI analysts, predictive routing, cognitive quality management, and analytics to boost self-service, agent productivity, compliance, and growth metrics (loans, deposits, cost savings). Glia emphasizes security, integrations, and industry-specific features for banking and credit unions, delivering a SaaS platform that replaces legacy CCaaS systems.

📋 Description

• Run our marketing tools day to day (Marketo, Salesforce, and others). Keep them set up right and working well together • Keep data moving cleanly between our marketing tools and our CRM. Make sure leads, contacts, and campaign data are correct and ready to use • Find and fix gaps between systems. Work with Revenue Operations and IT. DShare what you think is causing it and what to try first • Handle lead lifecycle management like duplicate cleanups, field rules, and funnel Stage • Manage our tool vendors. Test new tools, help with renewals and contracts, and add or remove tools as our needs change • Write down how our systems work and how to run them. Be the first stop for marketing systems requests. Own your tasks, set timelines, and share updates before people ask • Build AI workflows that cut manual work in lead routing, data cleanup, and campaign tasks. Spot repeat work and suggest ways to automate it • Keep our campaign tagging and UTM rules clean so we can measure how marketing drives revenue • Build reports and dashboards people can use without help. Spot trends and explain why they matter to the business — not just what the numbers say

🎯 Requirements

• Experience in marketing ops, revenue ops, or a similar role. B2B SaaS experience is a plus • Hands-on work running a marketing platform (ideally Marketo) and a CRM (ideally Salesforce), including how they connect. You know your way around Salesforce and where data lives • You have managed or tested marketing tools (Google Analytics, ZoomInfo, LeanData, Gong, 6Sense, etc.) • You know how B2B SaaS sales works, from first outreach to closed deal. You understand terms like pipeline, ARR, ACV, and churn • Strong with data. You build clean models and reports on your own • You use AI tools (like Claude or ChatGPT) every day to work faster • You own your work. You track your own tasks, hit deadlines, flag problems early, and bring a fix when something goes wrong • Excellent email, and social communication skills in English. You adjust how you explain things for technical and non-technical people • You know at least one data tool beyond Excel (Tableau, Salesforce Reports, or basic SQL). You pick up new tools fast • Bonus: Working knowledge of SQL, APIs (Marketo API is a plus), or reverse ETL tools • Marketo Certification • You understand multi-touch attribution and ABM • You know BI tools like Tableau, Looker Studio, or Power BI

🏖️ Benefits

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