Email Marketing Operations Generalist

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EX Squared LATAM

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B2B • SaaS • Human Resources

EX Squared LATAM is a staffing solutions provider that specializes in connecting companies with highly skilled tech professionals from around the globe. Since 2001, they have developed a reputation for delivering vetted talent on time and within budget, operating primarily in the field of nearshore staffing. With over 550 certified experts, EX Squared LATAM focuses on meeting the high standards of their clients and is committed to providing excellent service and expertise in technology, engineering, and agile project management.

501 - 1000 employees

Founded 2000

🤝 B2B

☁️ SaaS

📋 Description

• Execute and optimize email campaigns : Build, test, and deploy campaigns across CRM platforms, ensuring segmentation accuracy, proper QA, and effective A/B testing. • Design automated lifecycle journeys : Translate lifecycle strategy into automated flows such as onboarding, reactivation, win-back, and loyalty programs using triggers and conditional logic. • Manage data & audience segmentation : Maintain segmentation models, profile properties, and integrations with data tools to support personalization and targeting. • Monitor performance & derive insights : Analyze key metrics including deliverability, engagement rates, conversions, and attribution to uncover trends and improvement opportunities. • Champion email best practices : Ensure high standards around deliverability, frequency management, compliance, and creative optimization (subject lines, CTAs, dynamic content). • Collaborate cross-functionally : Work with marketing, creative, and analytics teams to ensure cohesive execution and continuous refinement of lifecycle initiatives.

🎯 Requirements

• 2–3 years of experience in email marketing or CRM operations, ideally in DTC, e-commerce, or subscription-based environments. • Experience with email automation or CRM platforms (Klaviyo is a strong plus, but experience with tools like Braze, Iterable, HubSpot, Mailchimp, ActiveCampaign, etc. is also welcome). • Knowledge of lifecycle marketing frameworks such as RFM, win-back, cross-sell/upsell, and re-engagement strategies. • Familiarity with HTML/CSS for email template adjustments. • Strong analytical mindset and ability to interpret campaign performance data to inform testing and optimization. • Excellent attention to detail, organization, and ability to manage multiple campaigns and flows simultaneously. • Advanced English for working with cross-functional teams and stakeholders.

🏖️ Benefits

• Opportunities to own email operations and contribute directly to lifecycle strategy. • A collaborative, learning-driven culture that values experimentation and continuous optimization. • Exposure to modern CRM tools, data-driven decision-making, and cross-functional teamwork.