Product Marketing Manager, Enterprise Marketing

🕒 May 6

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $115k - $157k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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ezCater

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2007

🤝 B2B

🛍️ eCommerce

💰 $100M Series D on 2021-12

B2B • eCommerce • Food and Beverage

ezCater is a platform that provides businesses with catering solutions, allowing companies to order food for meetings and events from a diverse range of restaurants and caterers. The platform enables users to easily manage orders, ensuring that all dietary preferences and business needs are met seamlessly. With a focus on corporate clients, ezCater streamlines the catering process, making it more efficient for organizations to feed their teams and guests.

📋 Description

• Own pod-level GTM strategy and execution for new features and enhancements across invoicing, billing, payments experience, and expense/procurement integrations. • Define and evolve positioning and messaging for our admin financial workflows, clearly articulating value to enterprise admins, finance, and procurement stakeholders. • Competitive intelligence & differentiation: maintain a live view of how critical market competitors handle admin portals, invoicing, expense integrations, and procurement; and translate those insights into clear differentiation, objection handling, and roadmap input for leadership and cross-functional partners. • Support product-led growth initiatives in partnership with Product and Lifecycle Marketing, including in-product messaging, experiments, and campaigns that drive adoption and expansion. • Partner with Product and Design to influence roadmap priorities with customer, market, and data-driven insights. • Enable customer-facing teams (Sales, CS, Support) with playbooks, talk tracks, battlecards, Sales decks, and training to help them position and sell our admin financial workflows confidently. • Measure and report impact of your launches/campaigns and PLG initiatives, using data to iterate on GTM plans and improve activation, usage, and retention. • Act as the voice of the customer: analyze customer interviews and research, win/loss analysis, and customer feedback to represent enterprise needs back to Product and GTM stakeholders. Use these insights to influence roadmap priorities and refine messaging and enablement.

🎯 Requirements

• 5+ years of B2B product marketing experience, including building and scaling repeatable GTM processes for complex product/feature releases. • Proven track record developing positioning and go-to-market strategies for corporate / enterprise audiences. • Experience turning Admin / workflow capabilities into sales-ready solutions by clearly articulating problems solved, who to sell to, and how offerings bundle into broader enterprise solutions. • Demonstrated experience owning GTM for a product, from positioning and launch planning through adoption and ongoing optimization. • Hands-on experience building sales enablement materials, including but not limited to: talk tracks, value props, discovery questions, objection handling, ROI framing, and maintaining decks, 1-pagers, plays, battlecards, and email templates that sales actually uses. • Competitive intelligence & differentiation experience in B2B software. • Comfort working on product-led growth motions (e.g., in-product onboarding, prompts, experiments) alongside more traditional sales-led motions. • Strong ability to partner cross-functionally with Marketing, Sales, CS, Demand Gen, and Product to drive alignment and execute shared GTM plans. • Equal parts creative storyteller and analytical thinker, with a “figure it out” ownership mindset and comfort operating independently in ambiguous, evolving spaces. • Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.

🏖️ Benefits

• Market competitive salary • Stock options that you’ll help make worth a lot • 12 paid holidays • Flexible PTO • 401K with ezCater match • Health/dental/FSA • Long-term disability insurance • Mental health and family planning resources • Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office • A tremendous amount of responsibility and autonomy • Wicked awesome co-workers • Employee meal program (and many more goodies) when you’re in our office