Senior Associate, Product Marketing

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ezCater

501 - 1000 employees

Founded 2007

🤝 B2B

🛍️ eCommerce

💰 $100M Series D on 2021-12

B2B • eCommerce • Food and Beverage

ezCater is a platform that provides businesses with catering solutions, allowing companies to order food for meetings and events from a diverse range of restaurants and caterers. The platform enables users to easily manage orders, ensuring that all dietary preferences and business needs are met seamlessly. With a focus on corporate clients, ezCater streamlines the catering process, making it more efficient for organizations to feed their teams and guests.

📋 Description

• Develop and execute go-to-market strategies for new features and product updates across ezCater's supply-side product lines, including Marketplace, Online Ordering, Dispatch, and Marketing Programs • Write and own partner-facing messaging and content, spanning positioning frameworks and launch emails to case studies, blog posts, and sales enablement materials • Surface and shape restaurant partner success stories — interviewing partners directly or partnering with Content Marketing to identify compelling narratives and develop case studies, testimonials, and co-marketing assets that bring the voice of the partner into our go-to-market • Partner with Lifecycle Marketing to contribute to campaigns that drive restaurant partner adoption and engagement across the full campaign lifecycle, including email sequences, in-app messaging, and campaign copy • Build internal and external enablement materials that help Sales, Partner Success, and other customer-facing teams communicate product value clearly and confidently • Collaborate cross-functionally with Product, Sales, Partner Success, Content Marketing, and Insights to inform messaging with customer and market data and manage successful GTM campaigns that drive adoption • Support the development of white papers, how-to guides, and Help Center content that supports self-serve partner education • Track and report on launch and campaign performance, translating data into actionable insights and recommendations

🎯 Requirements

• 1–3 years of product marketing experience with a strong portfolio. • Exceptional positioning skills — you can take a complicated product update and make it feel obvious and exciting to the person who needs to act on it – a portfolio or writing samples are necessary • Demonstrated experience writing for product launches, feature announcements, or go-to-market campaigns • Experience conducting customer or partner interviews and translating those conversations into polished, story-driven content (case studies, testimonials, profiles) • Comfort producing a range of content types: messaging frameworks, sales one-pagers, case studies, blog posts, and email copy • Strong cross-functional instincts — you ask good questions, synthesize input from multiple stakeholders, and know how to move a draft forward • Curiosity about the restaurant and food tech industry, or a track record of getting up to speed quickly in new domains • Experience with tools like Confluence, Monday.com, or similar platforms for content management and project tracking is a plus • Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.

🏖️ Benefits

• Market competitive salary • Stock options that you’ll help make worth a lot • 12 paid holidays • Flexible PTO • 401K with ezCater match • Health/dental/FSA • Long-term disability insurance • Mental health and family planning resources • Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office

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