Head of Engineering – Ad Management, Retail

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F11

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🤝 B2B

☁️ SaaS

🛒 Retail

💰 $4.9M Debt Financing - Factor Eleven on 2022-03

B2B • SaaS • Retail

F11 is a drive-to-store digital advertising platform and SaaS provider for brick-and-mortar retailers and brands. The company delivers tools to plan and run local digital campaigns, build rich-media ads with its AdCreator, automate creative distribution, and target audiences contextually to drive store visits. F11 offers managed services and real-time campaign performance reporting while emphasizing privacy compliance and retailer-focused optimization.

📋 Description

• Lead, scale, and evolve an engineering organisation tasked with a massive, high-stakes objective: rebuilding these modules into a modern, AI-native architecture. • Manage, coach, and develop a team of Engineering Managers. Foster a culture of high performance, deep psychological safety, and continuous feedback. • Spearhead the greenfield rebuild and platform modernisation of our four core modules into a distributed, cloud-native system. • Provide strong architectural oversight, ensuring key decisions align with our tech stack while actively embedding AI capabilities into both engineering workflows and product features. • Build rapid trust across technical and non-technical boundaries, translating complex engineering roadmaps into clear strategic value for commercial leaders. • Balance high-level strategic vision with relentless operational execution, ensuring high-quality, predictable delivery in a fast-paced environment.

🎯 Requirements

• 5+ years of leadership experience, with a proven track record of managing and developing Engineering Managers, not just individual contributors. • 10+ years of total experience in software engineering, including solid knowledge of distributed systems and modern cloud architecture (AWS). • Hands-on experience or deep technical familiarity with Node.js, TypeScript, React, and GraphQL. • Exceptional interpersonal skills with a demonstrated ability to build trust quickly with cross-functional peers and commercial leaders.

🏖️ Benefits

• Professional development opportunities