Copywriter – Performance

🔥 4 minutes ago

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Faculdade UNIGUAÇU

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1999

📚 Education

Education

Faculdade UNIGUAÇU is a Brazilian higher-education institution that offers undergraduate, postgraduate, extension and distance-learning programs across multiple campuses and regional poles. The college provides more than 30 degree and postgraduate programs (including fields such as administration, engineering, health sciences, veterinary medicine, education, and technology), extensive laboratory and campus facilities — including an engineering center, sports center, and veterinary hospital — and serves a large alumni base with a focus on accessibility, community engagement and professional development.

📋 Description

• Develop copy for paid media campaigns, especially for Meta Ads. • Create headlines, hooks, sales arguments, calls to action (CTAs), and ad variations for A/B testing. • Write scripts for VSLs using direct-response marketing frameworks. • Produce landing pages, sales pages, advertorials, emails and other conversion assets. • Develop messaging for lead activation and nurturing campaigns via WhatsApp and CRM. • Conduct in-depth research on target audiences, competitors, offers, objections, desires, proof elements, mechanisms, and levels of awareness. • Collaborate with Growth, Paid Traffic, and Commercial teams to interpret campaign metrics and propose new communication hypotheses. • Review and optimize existing copy based on campaign performance. • Document learnings, tests performed, and communication patterns to continuously evolve strategies. • Ensure consistency between value proposition, offer, and messaging across all stages of the funnel.

🎯 Requirements

• Proven experience as a Copywriter in direct-response marketing operations. • Experience creating ads for performance campaigns. • Experience producing VSLs, landing pages, sales pages, and launch sequences. • Knowledge of: levels of awareness, levels of market sophistication, mechanisms, offer structures, objections, decision triggers, proof elements, promise construction, and calls to action. • Experience with A/B testing of messaging. • Experience with WhatsApp campaigns or lead-base activation. • Ability to interpret campaign metrics to optimize messaging. • Excellent writing, persuasion, and information-organization skills.