Organic Performance Executive – EN Markets

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FairPlay Sports Media

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

⚽ Sports

🎲 Gambling

Media • Sports • Gambling

FairPlay Sports Media is a data-driven sports media network that builds products, partnerships and marketing solutions for sports fans, bettors and operators. Using AI, proprietary data and a Deep Learning Neural Network, it powers brands such as oddschecker, WhoScored? , Quarter4 and others to deliver odds comparison, live scores, predictive analytics, advertising and BetTech services. The company serves operators, affiliates, teams, leagues and advertisers worldwide to engage and monetize highly engaged sports-betting audiences.

📋 Description

• Support the delivery of the organic growth strategy across the UK, US and English-speaking markets. • Carry out keyword research and identify opportunities to increase organic traffic. • Monitor organic performance using SEO and analytics tools. • Perform technical SEO audits and identify optimisation opportunities. • Work closely with Content teams to optimise existing content and support new content initiatives. • Support Product and Engineering teams by raising SEO requirements and validating implementations. • Monitor rankings, crawl health, indexing and Core Web Vitals. • Support testing initiatives including A/B testing and SEO experiments. • Assist with competitor analysis and market research. • Work alongside the Digital PR team to support link acquisition initiatives. • Produce regular SEO performance reports and dashboards. • Stay up to date with Google algorithm updates and developments within AI search. • Support optimisation across emerging AI-powered search experiences.

🎯 Requirements

• Previous experience in SEO or Organic Performance • Good understanding of technical SEO fundamentals • Experience using Google Analytics 4 and Google Search Console • Familiarity with SEO tools such as Ahrefs, Semrush or Screaming Frog • Strong analytical mindset • Understanding of keyword research and content optimisation • Excellent attention to detail • Strong communication skills • Experience working within betting, gaming, sports media, publishing or another competitive digital industry would be highly desirable • Curiosity around AI-powered search and emerging SEO trends.

🏖️ Benefits

• Mon to Fri – Standard