Director, CRM

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November 26

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Fanatics, Inc.

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Gaming • Retail • eCommerce

Fanatics is building a leading global digital sports platform that aims to enhance the fan experience for over 100 million sports enthusiasts worldwide. The company operates across several divisions including Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. They offer fans the opportunity to buy licensed fan gear, jerseys, lifestyle products, and headwear, collect physical and digital trading cards, sports memorabilia, and other digital assets, as well as engage in sports betting. Fanatics partners with over 900 sports properties globally, including major leagues, teams, and athletes, and operates more than 2,000 retail locations. The company is committed to corporate responsibility with a focus on philanthropy, diversity and inclusion, brand protection, and sustainability.

1001 - 5000 employees

Founded 2011

🎮 Gaming

🛒 Retail

🛍️ eCommerce

📋 Description

• Own the vision, strategy, and execution of lifecycle marketing across a portfolio of Fanatics-owned and partnered properties • Define end-to-end CRM strategy grounded in customer insights, lifecycle stages, and commercial goals; align roadmaps across teams and properties • Establish data models and targeting frameworks; operationalize segmentation, localization, and dynamic personalization • Build robust performance monitoring and alerting; design experiments and implement ROI-driven prioritization • Set channel standards for consent, deliverability, brand safety, and compliance • Strategize, build, and ship lifecycle communications across Email, Push, SMS, and in-app • Create modular content playbooks that scale across locales, brands, and segments • Work with Product teams to surface relevant features, promos, and launches • Improve entry-point UX for lifecycle moments • Launch proactive and reactive triggers; build cross-channel cadences and suppressions • Operationalize geo targeting, localization, and time-zone-aware delivery • Implement affinity tagging, intent detection, and value scoring

🎯 Requirements

• 8–12+ years leading CRM/lifecycle marketing at scale across multi-brand or multi-property portfolios • Mastery of Enterprise level CRM tooling (canvas, catalogs, Liquid) • CRM/CDP integrations, event schemas, deliverability, and in-app messaging • Fluency in segmentation, experimentation design, attribution, and BI tooling (e.g., GSC/GA, data warehouses, dashboards, log/event analysis) • Strong knowledge of message frameworks, localization workflows, and design systems • Comfort with HTML templating and QA • Proven track record partnering with Product, Engineering, and Commercial to ship scalable solutions and measurable business outcomes • Practical understanding of localization and LLM-informed content strategies • Experience with predictive models (propensity, churn, next best action) is a plus • Exceptional stakeholder management; ability to translate complex CRM concepts into clear business impact.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Professional development opportunities