Marketing Manager, Digital Brand Media

🕒 March 7

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Fanatics, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

🎮 Gaming

🛒 Retail

🛍️ eCommerce

Gaming • Retail • eCommerce

Fanatics is building a leading global digital sports platform that aims to enhance the fan experience for over 100 million sports enthusiasts worldwide. The company operates across several divisions including Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. They offer fans the opportunity to buy licensed fan gear, jerseys, lifestyle products, and headwear, collect physical and digital trading cards, sports memorabilia, and other digital assets, as well as engage in sports betting. Fanatics partners with over 900 sports properties globally, including major leagues, teams, and athletes, and operates more than 2,000 retail locations. The company is committed to corporate responsibility with a focus on philanthropy, diversity and inclusion, brand protection, and sustainability.

📋 Description

• Own the strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino. • Develop channel-level targets and KPIs in partnership with key stakeholders across Marketing and the broader business. • Manage and optimize brand media investment across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio. • Drive scalable demand generation while maintaining efficient and strong brand positioning through the funnel. • Align performance against key metrics including brand lift, brand health, download share, market share, and incremental growth at efficient payback. • Lead end-to-end campaign report, including monthly performance readouts and executive-level presentations. • Manage agency partners to ensure high-quality execution, ongoing optimization, and brand consistency. • Maintain and strengthen relationships with major platform partners (Meta, Snap, X, TikTok, Google, DSPs) through regular optimization and strategic roadmaps. • Support digital activation and amplification of major partnerships (professional leagues, teams, celebrities, and more) to maximize owned, earned and paid media impact. • Identify and activate cross-functional digital opportunities that ladder up to broader business objectives. • Drive innovation through structured testing roadmaps and emerging channel experimentation. • Partner on incrementality testing, MMM insights, and budget allocation strategies to balance short and long-term investment and performance. • Continuously enhance measurement frameworks, media reporting, and marketing technology to improve efficiency and customer journey outcomes. • Align reporting across various data sources (brand lift, brand health, acquisition, market share, and annuity) to tell a cohesive story about short and long-term growth.

🎯 Requirements

• 7 years of experience in a related role, examples include Marketing Manager, Account Manager, or Business Manager • Bachelor qualification in marketing and/or business • Digital Marketing expertise preferable with strong relationships across vendors and media partners • Strong knowledge of digital marketing channels and platforms including Google, Meta, Twitter, Snapchat, Programmatic DSPs (Media Math, The Trade Desk, Yahoo etc.) • Strong presentation skills across internal and external stakeholders • Expertise across brand measurement partners such as Savanta, Lucid, DISQO, and Kantar • Detail oriented, deadline focused, observant, adaptable and innovative • Extensive knowledge of the sports betting and gaming industry preferred • Strong analytic skills and the ability to relate results to business objectives • Track record of delivering successful campaigns on-time and with measurable results • Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities

🏖️ Benefits

• Medical • Dental • Vision • 401K • Paid time off • GymPass • Pet Insurance • Family Care Benefits • Free Shipt deliveries • $700 to set up home office