Senior Product Manager, Monetization & CRM

🕒 May 18

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Fandom

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2004

📱 Media

🎮 Gaming

Media • Gaming • Entertainment

Fandom is the world's largest fan wiki platform, allowing users to explore and manage a wide array of wikis related to games, anime, movies, and TV shows. It offers a centralized community portal where enthusiasts can connect, contribute, and access content about their favorite fandoms. Fandom provides tools and features to organize and enhance the user engagement experience across different entertainment genres.

📋 Description

• Define and drive CRM product strategy • Build and own the product roadmap for lifecycle monetization and CRM-enabled advertising capabilities. • Identify new opportunities to monetize Fandom’s first-party audience signals across lifecycle channels. • Develop strategic frameworks that align lifecycle engagement with advertiser value and long-term revenue growth. • Lead complex cross-functional initiatives spanning Product, Engineering, Data, Sales, and Ad Operations. • Drive alignment across stakeholders to deliver scalable lifecycle monetization products. • Operate as a key product leader bridging technical teams and revenue organizations. • Build and scale CRM-powered products enabling sponsored lifecycle campaigns, audience activation, and personalized engagement. • Drive integrations across marketing platforms such as Iterable, Braze, or similar lifecycle marketing systems. • Develop systems for audience segmentation, signal enrichment, and campaign targeting. • Leverage experimentation, analytics, and data science to optimize product performance and validate product hypotheses. • Launch new monetization capabilities that expand Fandom’s advertising platform and create differentiated advertiser offerings. • Identify opportunities to unlock new revenue streams through lifecycle engagement and audience intelligence. • Continuously evolve lifecycle monetization capabilities to maximize fan engagement and advertiser ROI.

🎯 Requirements

• 6–10+ years of product management experience, ideally within advertising, marketing technology, CRM platforms, or consumer engagement products. • Strong domain expertise in lifecycle marketing, audience engagement, CRM platforms, or ad-supported digital media businesses. • Proven ability to define product strategy and lead complex cross-functional initiatives. • Experience building or scaling products involving audience segmentation, personalization, targeting, or marketing automation. • Strong analytical skills with experience leveraging experimentation, cohort analysis, and behavioral data to inform product decisions. • Experience working closely with engineering teams to deliver scalable technical products. • Exceptional communication and stakeholder management skills, including the ability to influence across technical and business teams. • Ability to operate independently in ambiguous environments and drive initiatives from strategy through execution.

🏖️ Benefits

• Entry Salary = 202,000 PLN • MacBook Pro and all the gear you need for work • Free access to a multitude of popular online courses and books sponsored by our company • Company stock options • Company swag packages • Cafeteria Benefit Program (including private medical care, gym membership, shopping/wellness bonus, etc.) • VTO (Voluntary Time Off) - a day off every quarter for volunteering non-profit • Frequent team bonding events • Flexible work hours & time-off • Employee Interest and Hobby Groups supported by our company • Open, energetic and fan-focused, international work environment