AI Search Director – AEO/GEO

October 16

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Fantasy

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B2B • Media • SaaS

Fantasy is a world-leading design and product innovation company that collaborates with ambitious businesses to create digital experiences used by billions of people every day. The company makes a significant impact by working from strategy to execution, using their Think Beyond™ process to launch market-leading products and services. They focus on creating and launching digital ecosystems for some of the world’s biggest brands. Fantasy's team comprises innovators, leaders, and passionate collaborators dedicated to realizing the unimagined and making an impact for their partners.

51 - 200 employees

Founded 1999

🤝 B2B

📱 Media

☁️ SaaS

📋 Description

• Enterprise Strategy & Thought Leadership: Shape the future of AEO at an enterprise scale and make Fantasy the go-to partner in the space. • - Leading engagements end‑to‑end: discovery, benchmarking, roadmap, and iterative execution; presenting to senior  stakeholders and securing buy‑in. • - Defining KPIs and reporting: visibility/coverage, citation accuracy, sentiment trends, content freshness, time‑to‑insight, and ROI; guiding internal teams in building dashboards and narratives. • - Building our center of excellence: documenting frameworks (intent graphs, IA for AI), playbooks, templates, and training modules; mentoring internal team. • - Representing Fantasy as a strategic voice in the AEO space—helping define what best-in-class looks like. • Executional Excellence & Optimization: Solve for today while building toward what’s next. • - Diagnosing and improving answer engine performance: visibility, citations, content accuracy, and entity authority; identify opportunity zones and quick wins; benchmark competitors. • - Translate insights into workflows: content engineering, entity/knowledge graph improvements, and technical remediation plans (delivered via partners).Build/refine topic configurations and QFN-style query sets, prioritizing non‑branded queries for category insights and branded terms for sentiment analysis. • - Identify opportunity zones and quick wins for clients—drive impact early and often. • Operational Enablement & Ecosystem Orchestration: Build the machine that builds the future—internally and across client ecosystems. • - Operating platform‑agnostic; evaluating and running leading tools like Profound, AirOps, Graphite and similar systems; codifying tool selection principles. • - Standing up pods and rhythms; defining roles, setting cadence, sustaining momentum; delivering QBRs and executive-ready materials. • - Coordinating partners; ensuring alignment between agencies, platforms, and internal teams for measurable implementation.

🎯 Requirements

• 8–12+ years in SEO with a proven pivot into AEO/GEO/AI Search; deep experience with intent modeling, entity optimization, and answer engine behaviors. • Track record leading enterprise programs across multiple LOBs; adept at executive stakeholder management and monthly subscription/retainer models. • Hands‑on practitioner who can turn data into actionable recommendations within days; deliver early wins while building durable systems • Platform/operator mindset: experience evaluating and integrating tools like Profound/AirOps/Graphite (or equivalents) and synthesizing outputs into strategy. • Enablement leader: has built cohort trainings, role definitions, templates, and operating cadences that leave clients more self‑sufficient. • Executive communication: concise storytelling, strong decks, and the ability to simplify complexity and drive decisions. • Experience with LLM-centric content engineering: structured content, schema, knowledge graphs, and prompt‑safe content patterns. • Familiarity with technical remediation pathways and collaboration with dev teams.

🏖️ Benefits

• Health insurance • Professional development