
11 - 50 employees
Founded 2020
💼 Consulting
📦 Logistics
✈️ Travel
Consulting • Logistics • Travel
Farel is an all-in-one operating system and SaaS platform built for growing airlines, replacing fragmented vendors and integrations with a single unified solution. It provides inventory and departure control, multichannel distribution, direct-sales website and mobile apps, an API and agency portal, integrated payments, and end-to-end automation for booking, refunds, rebookings, and cancellations. YC-backed and headquartered in San Francisco, Farel targets airlines with straightforward pay-per-passenger pricing and no per-feature fees to streamline operations and boost revenue.
🔥 12 hours ago
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11 - 50 employees
Founded 2020
💼 Consulting
📦 Logistics
✈️ Travel
Consulting • Logistics • Travel
Farel is an all-in-one operating system and SaaS platform built for growing airlines, replacing fragmented vendors and integrations with a single unified solution. It provides inventory and departure control, multichannel distribution, direct-sales website and mobile apps, an API and agency portal, integrated payments, and end-to-end automation for booking, refunds, rebookings, and cancellations. YC-backed and headquartered in San Francisco, Farel targets airlines with straightforward pay-per-passenger pricing and no per-feature fees to streamline operations and boost revenue.
• Work a defined list of target airlines across the African market • Research each account, identify key decision-makers, and understand business and technology priorities • Visit airlines across the region and build relationships with owners, executives, and commercial leaders • Turn relationships into qualified opportunities and product demonstrations • Use calls, email, LinkedIn, referrals, and industry contacts to secure meetings and maintain momentum between visits • Lead discovery conversations and connect Farel’s platform to each airline’s commercial and operational needs • Work closely with Farel’s leadership and product teams throughout the sales process • Own each opportunity from the first conversation through proposal, negotiation, and signature • Represent Farel at airline conferences, trade shows, and industry meetings
• 5+ years selling complex B2B technology, such as enterprise software, cybersecurity, payments, telecom, infrastructure, hardware, aviation technology, or other mission-critical systems • Track record of winning new customers through field sales, outbound prospecting, and executive relationship building • Experience managing complex, multi-stakeholder sales cycles lasting 6–12 months • Strong field-sales experience, including customer visits, regional travel, and in-person meetings • Confidence building relationships with founders, owners, and senior executives • Ability to understand a technical product and turn it into a clear business story • Strong follow-up, organization, and patience throughout long sales cycles • Comfortable operating independently and helping build a market • Ability to travel throughout Africa • Experience selling to airlines, airports, travel companies, or transportation businesses (helpful, but not required) • Existing network in the African airline industry (helpful, but not required) • Experience selling mission-critical technology (helpful, but not required) • Willingness and ability to travel frequently across the assigned African territory, including approximately every other week during the first six months • At least five years of quota-carrying SaaS or software sales experience that includes outbound new-business acquisition • Field-sales experience involving customer-site visits, regional travel, trade shows, or other in-person prospect engagement
• Remote work arrangement • Travel opportunities across Africa • Support from Farel’s leadership and product teams for demos and technical discussions
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