Fasset
51 - 200 employees
đł Fintech
âż Crypto
đž Finance
Fintech âą Crypto âą Finance
Fasset is an all-in-one financial super app designed for individuals and businesses to securely invest, earn, and make payments worldwide. The platform facilitates the management of digital and real-world financial assets, allowing users to convert assets into spendable currency with ease. It features a blockchain-based ecosystem for the tokenization of assets like stocks, bonds, commodities, and precious metals, providing an inclusive, ethical, and secure financial management experience. The app offers a wide range of tools for trading, investment, and payment solutions, aligning with global financial needs and emerging markets.
Lifecycle Marketing Executive
đ May 17
đŠđȘ United Arab Emirates (UAE) â Remote
â° Full Time
đą Junior
đĄ Mid-level
đŻ Chief Marketing Officer (CMO)
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Fasset
51 - 200 employees
đł Fintech
âż Crypto
đž Finance
Fintech âą Crypto âą Finance
Fasset is an all-in-one financial super app designed for individuals and businesses to securely invest, earn, and make payments worldwide. The platform facilitates the management of digital and real-world financial assets, allowing users to convert assets into spendable currency with ease. It features a blockchain-based ecosystem for the tokenization of assets like stocks, bonds, commodities, and precious metals, providing an inclusive, ethical, and secure financial management experience. The app offers a wide range of tools for trading, investment, and payment solutions, aligning with global financial needs and emerging markets.
đ Description
âą Design and execute multi-channel CRM campaigns across email, push notifications, in-app messaging, and SMS throughout the full customer lifecycle. âą Build, manage, and optimise automated journeys using our CRM and marketing automation platforms. âą Segment audiences based on behaviour, demographics, and product usage to deliver personalised and relevant messaging. âą Conduct A/B testing and continually optimise campaigns for open rates, CTR, conversion, and retention. âą Collaborate with Product, Data, and Country teams to align messaging with product launches and key milestones. âą Monitor campaign performance and present actionable insights and recommendations to stakeholders.
đŻ Requirements
âą 2â3 years of experience in CRM, lifecycle marketing, or marketing automation. âą Hands-on experience with platforms such as Braze, CleverTap, HubSpot, Klaviyo, or equivalent tools. âą Strong copywriting skills with the ability to adapt tone and messaging for different audiences and markets. âą Analytical mindset with confidence in interpreting data and drawing actionable conclusions. âą Understanding of GDPR, CAN-SPAM, and data privacy best practices.
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