Regional Product Marketing Executive

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FastLane Group

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

🤝 B2B

💳 Fintech

Accounting • B2B • Fintech

FastLane Group is a leading provider of professional corporate services, accounting, and company incorporation solutions that support local businesses in expanding to the global market. With a strong belief in collaboration and tailored guidance, FastLane empowers its clients through integrated accounting services, HR administration, tax compliance, and work visa support. The company operates in multiple regions, leveraging its extensive network and in-market experience to help businesses navigate international markets efficiently and effectively.

📋 Description

• Develop and maintain product catalogues, datasheets, technical specifications, operation manuals, presentations, and other marketing collateral. • Create engaging product content, including product highlights, application use cases, website copy, and customer success stories. • Organize and maintain product images, technical diagrams, videos, and other marketing assets. • Liaise with factories and internal teams to ensure product information remains accurate, consistent, and up to date. • Support digital marketing activities, including EDM campaigns, LinkedIn, and other online promotional initiatives. • Maintain and update website content to ensure product information is current and well-structured. • Assist with basic SEO and SEM activities to improve online visibility. • Develop social media content, product announcements, and video scripts to enhance brand awareness. • Maintain and update customer information within the ERP and marketing databases. • Manage and maintain product information in the ERP system. • Provide overseas sales teams with product information, marketing materials, technical documentation, and product images in a timely manner. • Assist in planning exhibitions, trade shows, and product display activities. • Monitor industry trends, customer applications, and market developments. • Conduct market research to support overseas business expansion. • Work closely with Marketing, Sales, Product, and Factory teams to ensure consistent product messaging and branding.

🎯 Requirements

• Bachelor's Degree in Marketing, Business, Communications, Engineering, or a related discipline. • At least 2–5 years of experience in product marketing, B2B marketing, technical marketing, or a related field. • Experience creating product marketing materials, catalogues, presentations, and digital content. • Familiarity with website content management, social media marketing, and basic SEO is an advantage. • Strong project management and organizational skills, with the ability to manage multiple tasks simultaneously. • Self-motivated, detail-oriented, and able to work independently in a remote working environment. • Strong interpersonal and communication skills with the ability to collaborate across different departments and regions.

🏖️ Benefits

• Primarily a Work From Home (WFH) arrangement. • Opportunity to work with a Hong Kong-based technology company serving global markets. • Exposure to international B2B marketing and overseas business development. • Collaborative and fast-paced working environment with opportunities for professional growth.