Head of Brand, Content & Communications

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Federato

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Artificial Intelligence • Insurance

Federato is an innovative company that provides an AI-driven platform designed to transform underwriting processes for insurance companies. Their platform, known as RiskOps, helps insurers achieve profitable underwriting growth by automating submission triage, offering real-time decision support, and consolidating multiple systems into a single, efficient workflow. Federato's solutions are tailored for carriers, MGAs (Managing General Agents), and mutual insurance companies, offering them improved visibility, efficiency, and the ability to prioritize high-value accounts. With features like seamless rating interfaces and efficient submission portals, Federato aids insurers in streamlining their operations and enhancing their underwriting capabilities using advanced technology.

11 - 50 employees

🤖 Artificial Intelligence

💰 $15M Series A on 2022-09

📋 Description

• Define and execute a holistic, global brand strategy that aligns with company goals, connects brand to demand, and resonates with every key stakeholder, from analysts to underwriters to executives. • Own and evolve Federato’s brand positioning, visual identity, and storytelling architecture to reflect our category-defining vision. • Ensure brand governance and consistency across all regions, channels, and partnerships, with room for smart localization where needed. • Collaborate cross-functionally across marketing, product, sales, customer success and leadership to ensure the brand fuels strategic initiatives, market momentum, and commercial growth. • Develop and operationalize a rigorous measurement framework for quantifying brand perception, including awareness, preference, sentiment, message penetration, and competitive SOV. • Use data-driven insights to guide brand investments, creative decisions, and executive strategy, making brand performance a visible, measurable lever for business outcomes. • Maintain ongoing benchmarking and reporting to track brand momentum and shape long-term planning. • Lead the end-to-end development of integrated brand campaigns spanning digital, events, social, paid media, and sales enablement, that elevate Federato’s position as the category leader. • Craft and implement a comprehensive brand media strategy to ensure optimal reach, engagement, and ROI across all channels. • Manage relationships with creative, media, and advertising agencies: delivering clear briefs, ensuring excellence, and maintaining alignment with brand standards. • Continuously evaluate campaign performance to optimize spend, maximize brand awareness and affinity, and accelerate pipeline impact. • Oversee creative direction across all major brand expressions including keynotes, product launches, executive communications, and hero brand moments. • Build and scale a high-performing content engine across long-form, multimedia, web, thought leadership, product narratives, and flagship brand stories. • Ensure content reinforces Federato’s leadership in agentic AI, delivers proprietary insight, and supports the full customer lifecycle. • Own all corporate communications, PR, analyst relations, and executive visibility programs to amplify Federato’s voice and credibility. • Partner with sales, product marketing, and revenue operations to ensure the brand is expressed with excellence at every stage from emails and collateral to demos, proposals, and customer events. • Establish systems to measure touchpoint consistency, engagement, and impact on conversion.

🎯 Requirements

• 12+ years of senior leadership in brand, content, creative, and communications, ideally in high-growth B2B SaaS. • Proven experience building and scaling world-class brands that challenge incumbents and define new categories • Expert-level mastery of brand identity systems, verbal identity, storytelling, and experience design • Deep expertise in quantifying brand performance and turning insights into strategic, commercial impact. • Experience leading creative, content, and communications teams under one unified brand strategy • A portfolio of breakthrough work across brand campaigns, narratives, and integrated experiences • Strong cross-functional leadership, executive communication, and strategic judgment. • A bias for clarity, action, and high standards. You demand great work and know how to produce it • Ability to thrive in a fast-paced, high-expectation, high-ownership environment.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Remote work options