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Marketing & Growth Data Analyst

🔥 5 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📉 Data Analyst

🚫👨‍🎓 No degree required

🗣️🇩🇪 German Required

Where this job comes from

Posted on finanzen.net GmbH's careers page, not through a job board

First seen by Remote Rocketship 5 minutes ago

Logo of finanzen.net GmbH

finanzen.net GmbH

51 - 200 employees

Founded 2016

💸 Finance

💳 Fintech

📱 Media

Finance • Fintech • Media

finanzen. net GmbH is a leading financial portal in Germany, providing real-time data and information on global markets. The company offers tools and resources for investors, including charts, model portfolios, and personalized news pages, catering to individual investment decisions. It operates mobile apps and has operations in Austria, Switzerland, and the USA. As a subsidiary of Axel Springer SE, finanzen. net is part of a significant digital publishing group in Europe. Additional ventures include finanzen. net zero, a commission-free trading platform, and partnerships like BSDEX for cryptocurrency trading. finanzen. net GmbH stands at the intersection of finance, investment, and digital media, expanding its reach with innovative financial tools and services.

📋 Description

• Own the analytical view of paid marketing channels and evaluate KPIs such as CAC, ROAS, payback periods, and budget allocation • Develop attribution expertise from first-/last-touch models to incrementality analysis • Manage the mobile attribution setup and connect app and web identities • Analyze campaigns and derive recommendations for budget allocation and optimization • Analyze the customer funnel from first contact through registration, first trade, and beyond • Develop cohort and retention analyses • Support A/B tests and product experiments from hypothesis development through statistical evaluation • Translate user behavior into economic value, including LTV modeling, activation drivers, and churn signals • Derive actionable recommendations for Marketing, Product, and Management • Define tracking requirements and ensure data availability for robust analyses • Develop dashboards and self-service analytics solutions based on Databricks • Consider privacy and consent requirements as framework conditions for tracking, attribution, and analytics

🎯 Requirements

• 2–5 years of professional experience in Marketing Analytics, Growth Analytics, Web Analytics, or Product Analytics • Ideally, experience in a digital business model with a significant paid marketing budget • Excellent SQL skills • Strong understanding of digital tracking, marketing attribution, and customer journeys • Experience with at least one common BI or visualization tool, such as Power BI, Tableau, or Looker • Ability to build intuitive dashboards for non-technical stakeholders • Ability to translate complex analytical findings into concrete decisions for Marketing, Product, or Executive Management • Independent and structured approach to work • German language skills at C1 level • Nice to have: Experience with or exposure to dbt and/or Python, lakehouse platforms and modern data stacks, Snowplow, GA4 or comparable event-tracking setups, mobile attribution with Adjust or AppsFlyer, ad tech, reverse ETL, and financial markets, trading, or brokerage

🏖️ Benefits

• Remote work options • Up to 15 days of workation within the EU per calendar year • Training courses, seminars, and conferences • Modern office hubs • Professional development opportunities in financial markets and investing • Regular team events and a strong company culture • Health and mobility benefits, including a bike leasing program and public transport subsidy • Attractive financial benefits and additional perks

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