Senior Performance Marketing Manager

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FINE DINE Verlags GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2021

👥 B2C

🛍️ eCommerce

🛒 Retail

B2C • eCommerce • Retail

FINE DINE Verlags GmbH is a unique culinary experience provider that offers the FINE DINE Box, which includes 12 vouchers for top restaurants in various cities. Each voucher provides a discount on dining experiences, allowing couples and groups to enjoy diverse culinary offerings without restrictions on menus, days, or times. The company aims to enhance local gastronomy by connecting fine dining enthusiasts with exceptional dining establishments, making it an ideal gift for any occasion.

📋 Description

• You take ownership of our entire performance marketing across Meta, Google, and new channels. • You manage and challenge existing agencies with the goal of gradually building in-house expertise. • You optimize six-figure budgets and ensure sustainable profitability, with a focus on achieving a MER (Marketing Efficiency Ratio) above 2.5. • You develop scalable creative strategies and derive systematic tests for new ads, angles, and formats. • You build new channels such as influencer and affiliate marketing in a structured way and assess their scaling potential. • You work data-driven along our unit economics and consistently optimize the ratio of CLV to CAC. • You drive CRO initiatives in the shop and work specifically towards a conversion rate above 4.5%. • You advance our tracking and attribution setup and bring it to the next level.

🎯 Requirements

• You have led or played a key role in building performance marketing in a D2C or e-commerce setup. • You have managed significant budgets (ideally >€100k monthly ad spend) and know how to scale profitably. • You think like an entrepreneur, question assumptions, and make decisions based on data. • Education/degree: Not decisive — what's more important is that you can deliver. • Meta Ads, Google Ads (including Performance Max), creative testing, funnel logic. • Fluent in German and English.

🏖️ Benefits

• Impact: You will build one of the company's most important growth channels. • Ownership: No micromanagement — you will have real decision-making authority. • Team: Direct collaboration with founders/decision-makers. • Growth: Extremely steep learning curve through direct impact on revenue and scaling. • Product: An emotional D2C product with real customer value.