Senior Lifecycle Marketing Manager

3 days ago

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Finom

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Fintech • Finance • B2B

Finom is a fintech company offering comprehensive financial services for SMEs, freelancers, and companies. The platform provides tools for invoicing, expense management, and easy online account opening with added benefits like cashback and international IBAN accounts. Finom ensures data security through partnerships with banks like SolarisBank and Treezor, making it a fast and reliable service for business financial management.

501 - 1000 employees

Founded 2019

💳 Fintech

💸 Finance

🤝 B2B

📋 Description

• Own end-to-end lifecycle strategy across the customer journey, from activation to engagement, retention, and reactivation through multi-channel campaigns (email, push, in-app, SMS) • Drive data-driven experimentation: Dig deep into data to identify problems, formulate hypotheses, and design rigorous tests that unlock growth. • Partner cross-functionally with Product, Data Science, Marketing, and Creative to ensure lifecycle campaigns are tightly integrated into the broader growth engine. • Execute large-scale campaigns with technical precision, managing segmentation and targeting to deliver the right message to the right customer at the right time. • Influence strategically: Communicate insights clearly to senior stakeholders, championing lifecycle marketing as a strategic growth lever across the funnel.

🎯 Requirements

• Mid-to-senior level experience in CRM, lifecycle marketing, or growth roles, preferably in B2B or fintech • Strong analytical mindset with experience formulating problem statements, developing hypotheses, business cases and designing experiments for measurable outcomes • Proven track record of successful cross-channel lifecycle campaigns • Data analysis skills: SQL experience or ability to partner effectively with data teams • Strategic problem-solving background (consulting, growth strategy, or analytical roles) • Customer-first attitude with deep understanding of segmentation • Bias to action with track record of delivering results in fast-paced environments • Excellent communication skills and ability to influence senior stakeholders.

🏖️ Benefits

• Make a genuine impact on the product • Join our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product. • Enjoy the flexibility of traveling and working remotely or in a hybrid model across Europe. • Unlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. • Receive unwavering support and care • Finom stands by you at every step, embodying our commitment to your well-being and success • Immerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. • Equal Opportunity Statement At Finom, we're an equal opportunity employer and value diversity at our company.