Senior GTM Engineer

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Firework

201 - 500 employees

📣 Marketing

🛍️ eCommerce

Marketing • eCommerce • Video Commerce

Firework is a leading video commerce platform that combines advanced AI technology with powerful video solutions to enhance customer shopping experiences. They offer a variety of products including AI Virtual Assistants, digital showrooms, 1:1 virtual shopping, and shoppable videos, to increase engagement and conversion rates across platforms. Firework prides itself on its global reach, providing fast and secure video infrastructure with compliance to high data privacy standards. Trusted by Fortune 500 companies and generating significant revenue lifts, Firework focuses on revolutionizing online retail and eCommerce through immersive video content.

📋 Description

• Build the core GTM systems and data infrastructure, including CRM architecture, enrichment tooling, and integrations • Own enterprise lead generation end to end, including sourcing, enrichment, scoring, and routing logic • Design and automate outbound and inbound lead flows to maintain a qualified sales pipeline • Partner with Sales and leadership to define qualified leads and enforce qualification systems at scale • Use AI tools, including Claude, to prototype and ship lead-generation automations • Continuously test, measure, and improve lead-generation systems • Work closely with Sales to translate the GTM foundation into pipeline

🎯 Requirements

• 3+ years of experience in a GTM engineering or demand generation role, ideally building enterprise lead-generation systems from scratch • Hands-on experience with Salesforce, enrichment tools, sales engagement platforms, and automation tools • Working proficiency in SQL • Comfort with Python or JavaScript for custom workflows and integrations • Track record of building or significantly improving sourcing, enrichment, scoring, or routing systems that grew qualified pipeline • Comfort learning new tools quickly, including AI tools such as Claude • Strong analytical skills and ability to diagnose pipeline or data-quality problems • Excellent written and verbal communication skills for explaining technical systems to non-technical stakeholders • Ownership mindset and ability to create structure from zero in an autonomous, fast-moving environment • Adaptability and collaboration as priorities, tools, and processes evolve

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