Marketing Leader

🕒 July 15

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First Advantage

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🤝 B2B

HR Tech • SaaS • B2B

First Advantage is a leading provider of global software and data for the HR technology market. Enabled by proprietary technology and AI, it delivers employment background screening, digital identity and verification services, APIs, and risk-monitoring products across the employee lifecycle. The company emphasizes automation and continuous identity verification, serving roughly 80,000 organizations in over 200 countries and territories, and maintains large proprietary databases (over one billion records). Headquartered in Atlanta and publicly traded (NASDAQ: FA), First Advantage focuses on helping customers hire smarter and onboard faster through software, data and services.

📋 Description

• Develop and Own Vertical Marketing Strategy: Create and execute a comprehensive marketing plan for key verticals that aligns with business priorities and drives pipeline growth. • Segment target audiences, leveraging data, and primary and secondary research to understand pain points and unmet needs. • Drive Demand Generation & Sales Alignment: Build and localize integrated marketing programs that generate high-quality leads, accelerate sales cycles, and enable Account Executives to win. • Leverage AI to Scale and Personalize: Use AI-driven tools for audience segmentation, lead scoring, predictive analytics, campaign optimization, and content generation—bringing smarter marketing to the forefront. • Activate Campaigns Across the Funnel: Translate corporate campaigns and messaging into vertical-specific formats that resonate—across digital, events, email, and field marketing tactics. • Create Vertical Thought Leadership: Develop relevant, insight-driven content that positions First Advantage as a trusted expert in each industry. • Partner Cross-Functionally to Maximize Impact: Collaborate with Sales, Customer Success, Product, Legal, and Corporate Marketing to ensure consistency, compliance, and effectiveness in execution. • Measure, Learn, and Optimize: Track performance across channels and programs. Report regularly on marketing-sourced pipeline, campaign ROI, and vertical engagement.

🎯 Requirements

• 5+ years of B2B marketing experience, ideally in regulated, complex, or compliance-driven industries • Strong track record of supporting sales teams and influencing revenue through marketing • Hands-on experience with AI-powered marketing platforms (e.g., Jasper, Writer, ChatGPT, HubSpot AI, predictive lead scoring tools) • Proven success managing multi-channel campaigns and tailoring messaging by audience and vertical • Strategic thinker with an eye for detail and strong project management skills • Exceptional verbal and written communication skills, with the ability to present to sales, leadership, and executive stakeholders • Comfort operating in a fast-paced, matrixed environment with shifting priorities • Passion for innovation, experimentation, and continuous improvement.

🏖️ Benefits

• Ability to work remotely with occasional business travel. • Medical, Vision, Dental, and supplementary benefit plans • 401k with an employer match, and an Employee Stock Purchase Plan (ESPP) • Competitive and flexible Paid Time Off (PTO) and 9 paid company holidays • Access to tech and growth opportunities, and leaders who want you to succeed!