Media Buyer, Affiliate Marketing

8 minutes ago

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First Media US

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Media • Marketing

First Media US is an award-winning digital media and performance marketing company that creates and distributes content through various publisher channels to enhance brand awareness and drive consumer action. With a strong presence across social and digital platforms, as well as out-of-home media, they offer performance marketing, social commerce solutions, custom content, and omni-channel distribution. Some of their well-known brands include Blossom, So Yummy, Blusher, and Babyfirst. First Media US boasts a substantial audience reach with millions of followers, monthly views, and engagements, offering content that ranges from beauty and food inspiration to early childhood development.

51 - 200 employees

📱 Media

📋 Description

• Develop, launch, and scale paid advertising campaigns on Facebook, focusing on activating new accounts and driving growth. • Effectively manage high-volume budgets to meet CPA, ROAS, and LTV targets. • Collaborate with creative teams to create compelling ad assets that deliver strong performance. • Develop and implement structured testing frameworks that focus on audience targeting, bidding strategies, creative development, and funnel optimization to accelerate learning and drive growth. • Monitor performance daily and make real-time adjustments to maximize return on investment (ROI). • Identify scaling opportunities across accounts and apply best practices to enhance performance. • Collaborate with the development team to help build and test internal tools that can improve overall performance. • Assist in quality assurance (QA) of events to ensure that Meta receives accurate value data and purchase signals for optimization purposes. • Leverage Ads Manager and other analytics tools to evaluate performance. • Provide clear reporting on campaign effectiveness, insights, and next steps for scaling. • Assist in preparing simple daily and weekly reports for the team. • Translate data into actionable recommendations for both internal stakeholders. • Maintain working knowledge of Meta Ads Manager and assist with campaign support. • Snapchat, TikTok, and other platform expertise is preferred to help build and execute cross-platform media strategies.

🎯 Requirements

• 1 to 3 years of hands-on experience in media buying • Proven track record of effectively managing large monthly budgets on Facebook and other platforms • Strong understanding of key performance indicators (KPIs) for paid social media, including Cost Per Acquisition (CPA), Return on Advertising Spend (ROAS), Click-Through Rate (CTR), Lifetime Value (LTV), and funnel efficiency • Experience in launching new accounts and scaling them quickly and sustainably • Experience with Amazon affiliate funnels is a significant advantage • Excellent analytical skills are required • Preference will be given to candidates located in the Pacific Time Zone. • Availability to work a five-day schedule, Monday through Friday.

🏖️ Benefits

• top-tier medical, dental, and vision coverage • generous PTO • 401 (k) with company match