First Table
51 - 200 employees
Founded 2014
First Table is a company operating in New Zealand, Australia, and the United Kingdom. No additional information about its business model, products, or services was provided, so its industry or target customers cannot be determined from the supplied text.
Customer Marketing Specialist – Activation, Retention
🔥 0 minutes ago
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First Table
51 - 200 employees
Founded 2014
First Table is a company operating in New Zealand, Australia, and the United Kingdom. No additional information about its business model, products, or services was provided, so its industry or target customers cannot be determined from the supplied text.
📋 Description
• Deliver lifecycle marketing activity across onboarding, activation, retention, loyalty, churn prevention, and winback programmes • Build, manage, and optimise customer journeys across channels including email, push notifications, in-app messaging, remarketing, and emerging channels • Lead lifecycle campaigns from hypothesis through to execution, optimisation, and measurement • Support the rollout of loyalty and personalisation initiatives across multiple markets • Use customer data, segmentation, and behavioural insights to identify growth opportunities • Design and execute A/B tests and experimentation programmes to improve lifecycle performance • Monitor and report on key metrics including activation, conversion, repeat bookings, retention, and customer engagement • Collaborate with Product, Data, Engineering, Social, and Creative teams to deliver customer-focused marketing initiatives
🎯 Requirements
• 2–5 years' experience in lifecycle marketing, customer value management (CVM), CRM, retention marketing, or growth marketing roles • Experience working within high-growth digital, marketplace, subscription, or B2C environments • A strong data-driven mindset with the ability to turn insights into action • Confidence navigating customer data and analytics platforms to identify opportunities and performance trends • Experience working cross-functionally with teams such as acquisition marketing, product, data, content, and creative • Strong organisational skills and the ability to manage multiple priorities in a fast-moving environment • Curiosity about AI, marketing automation, and emerging technologies • The ability to operate autonomously while maintaining high executional standards
🏖️ Benefits
• The opportunity to help grow a newly established Customer Value Management function • Real ownership and visible impact across three international markets • Work with a collaborative, high-performing team that values experimentation, innovation, and continuous improvement • Gain hands on experience using leading marketing automation, and analytics platforms • Opportunities to leverage AI and emerging technologies in meaningful ways • Enjoy perks like free First Table bookings, referral incentives, team recognition, and regular opportunities to celebrate wins • Join a purpose-led, award-winning consumer brand with strong momentum and exciting growth ambitions
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