CRM Campaign Manager

🔥 20 hours ago

🏄 California, Colorado, +2 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🏖️ New Jersey – Remote ☕ Washington – Remote

💵 $97.7k - $130.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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First American

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1889

🏠 Real Estate

💸 Finance

🏢 Enterprise

Real Estate • Finance • Enterprise

First American is a historical company that has been operating since 1889, evolving into a $9 billion organization with over 20,000 employees and more than 700 offices worldwide. The company provides a range of products and services that assist homebuyers, sellers, businesses, and investors in the real estate market. With a strong focus on employee engagement and culture, First American emphasizes innovation, technology, and community involvement, driving transformation within the real estate industry.

📋 Description

• Develop and manage lifecycle campaigns within Microsoft Dynamics to support the outside sales team’s efforts with Realtors, brokerages, and real estate partners. • Build segmented campaigns based on audience type, geography, engagement level, sales stage, brokerage affiliation, renewal timing, referral behavior, and other relevant criteria. • Create automated nurture journeys that support lead generation, sales follow-up, onboarding, engagement, retention, and reactivation. • Translate sales priorities into CRM campaigns that help sales representatives stay connected with prospects and customers at the right moments. • Partner with outside sales leadership and sales representatives to understand field needs, customer pain points, and market opportunities. • Support sales outreach with CRM-based email campaigns, triggered communications, follow-up sequences, event invitations, educational content, and relationship-building touchpoints. • Ensure campaigns are designed to reinforce the sales process and make it easier for sales representatives to prioritize and act on opportunities. • Collaborate with Sales Operations to improve CRM data quality, campaign targeting, and lead handoff processes. • Monitor campaign performance, including open rates, click-through rates, conversions, lead activity, sales follow-up, pipeline influence, and engagement trends. • Use campaign data to identify opportunities for testing, personalization, segmentation, and journey optimization. • Conduct A/B testing on subject lines, messaging, timing, audience segments, calls to action, and campaign workflows. • Prepare regular reporting and insights for sales and marketing leadership. • Manage campaign lists, workflows, customer journeys, email templates, landing pages, forms, and campaign logic within the CRM platform. • Ensure CRM campaigns follow brand, compliance, data privacy, and communication standards. • Partner with technical teams or CRM administrators to troubleshoot platform issues, improve automation capabilities, and support integrations. • Recommend improvements based on performance data, sales feedback, and customer behavior.

🎯 Requirements

• 5+ years of experience in CRM marketing, lifecycle marketing, marketing automation, sales enablement, or campaign management • Experience building and managing campaigns in Microsoft Dynamics, Dynamics 365 Customer Insights, or a similar CRM/marketing automation platform • Strong understanding of email marketing, audience segmentation, automated customer journeys, and campaign performance reporting • Previous experience supporting a sales organization, preferably an outside sales, field sales, channel sales, or B2B sales team • Ability to translate sales goals into effective CRM campaigns and actionable marketing programs • Strong analytical skills with the ability to interpret campaign data and recommend improvements • Excellent project management skills, including the ability to manage multiple campaigns, timelines, and stakeholders • Ability to effectively work cross-functionally with Sales, Marketing, Operations, Analytics, and Technology teams

🏖️ Benefits

• medical • dental • vision • 401k • PTO/paid sick leave • employee stock purchase plan