Firstup
Enterprise • HR Tech • SaaS
Firstup is a comprehensive employee experience platform designed to deliver highly personalized communication at scale. It offers an intelligent communication platform that connects with any environment, while ensuring data security and infrastructure integrity. Firstup's solutions aim to engage employees through various channels including email, mobile apps, and intranet, making every interaction meaningful across the employee journey. The platform integrates seamlessly with tools like Microsoft 365 and ServiceNow to enhance service management and workforce productivity.
VP, Demand Generation
Job not on LinkedIn
October 27
Firstup
Enterprise • HR Tech • SaaS
Firstup is a comprehensive employee experience platform designed to deliver highly personalized communication at scale. It offers an intelligent communication platform that connects with any environment, while ensuring data security and infrastructure integrity. Firstup's solutions aim to engage employees through various channels including email, mobile apps, and intranet, making every interaction meaningful across the employee journey. The platform integrates seamlessly with tools like Microsoft 365 and ServiceNow to enhance service management and workforce productivity.
📋 Description
• Build & Execute Global Strategy: Design a world-class demand generation engine that delivers high-quality, scalable pipeline growth across the US and EMEA. • Own the Full Funnel: Manage the end-to-end journey — from awareness to closed-won — ensuring every touchpoint is measurable, optimized, and aligned to conversion goals. • Lead Multi-Channel Growth: Oversee inbound, outbound, ABM, field, digital (SEO, SEM, AEO), and SDR functions, integrating them into one high-performing, revenue-focused ecosystem. • Leverage Data & AI: Apply predictive analytics, intent data, and AI-powered targeting to prioritize accounts and accelerate engagement. • Accelerate Pipeline-to-Revenue: Partner closely with Sales and RevOps to improve conversion velocity, reduce deal cycles, and forecast with accuracy. • Optimize Efficiency: Continuously refine the channel mix, budget allocation, and ROI to maximize marketing’s impact on revenue. • Inspire & Develop Talent: Build, coach, and empower a global team of analytical, performance-driven marketers who thrive on results. • Report with Clarity: Provide executive stakeholders with actionable insights on pipeline health, conversion trends, and revenue performance.
🎯 Requirements
• 15+ years in B2B SaaS marketing, including 10+ years leading high-performing demand generation functions. • Proven ability to drive predictable pipeline and bookings growth through full-funnel, data-led strategies. • Deep understanding of funnel analytics, attribution, and lifecycle optimization. • Expertise in modern martech and AI-driven platforms — Salesforce, Marketo, Hockeystack, Clay, Outreachy, Gong, Chili Piper, and others. • Experience leading global teams across regions and aligning execution with Sales and Product Marketing. • Strategic mindset with operational excellence — you set vision, but you’re not afraid to get into the data. • Strong collaboration and executive communication skills; ability to influence across GTM functions. • Bonus: experience in HR tech, employee engagement, or internal communications SaaS.
🏖️ Benefits
• Excellent PTO program • Great health benefits • Casual and friendly environment • Remote work options • Leadership's commitment to personal and professional growth
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