Senior Marketing Operations Manager

🔥 1 hour ago

🏈 Ohio – Remote

🏈 Ohio – Remote

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Fiserv

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1984

💸 Finance

💳 Fintech

🏦 Banking

Finance • Fintech • Banking

Fiserv is a leading global provider of financial services technology solutions. The company offers a wide range of services including payments and financial services technology for individuals, businesses, and financial institutions. Fiserv supports various sectors such as large enterprises, small businesses, financial institutions, credit unions, and the public sector with digital banking, payment processing, and commerce solutions. Their platforms enable fintech and software providers to integrate and monetize payments effectively. Additionally, Fiserv is committed to corporate social responsibility and has initiatives to support diverse and small businesses.

📋 Description

• Develop and execute the marketing operations strategy aligned with Financial Institution business objectives. • Establish operational frameworks, governance models, and best practices for campaign execution and measurement. • Drive operational excellence across marketing planning, execution, reporting, and optimization. • Standardize marketing processes to improve efficiency, scalability, and compliance. • Serve as business lead for the marketing technology ecosystem, including marketing automation, CRM, analytics, and campaign management platforms. • Optimize platform utilization and identify opportunities for automation and process improvement. • Partner with technology teams to manage integrations, enhancements, and platform roadmaps. • Oversee campaign setup, audience segmentation, lead routing, testing, deployment, and quality assurance processes. • Design and maintain dashboards, scorecards, and executive reporting for marketing performance. • Monitor lead funnel performance and identify opportunities to improve conversion rates. • Drive continuous improvement initiatives utilizing process optimization methodologies.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Analytics, Communications, or related field. • 7+ years of experience in marketing operations, marketing technology, demand generation operations, revenue operations, or related disciplines. • 3+ years of leadership, project leadership, or team management experience. • Experience supporting Financial Institutions, fintech, payments, banking, or highly regulated industries preferred. • Strong knowledge of marketing automation, CRM, campaign management, and analytics platforms. • Experience managing complex, cross-functional initiatives and operational transformations. • Advanced analytical and problem-solving capabilities.

🏖️ Benefits

• N/A