Vice President of Marketing

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Fitt City

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Fitt is a website and mobile app that connects people with health and fitness experiences and businesses and business owners with a key audience of active, health-minded consumers. See more at http://fitt.app

51 - 200 employees

📋 Description

• Own the brand: Define positioning, architecture, and messaging that blend medical credibility with lifestyle appeal — launching a new category in precision light therapy. • Build the team: Hire and lead a cross-functional marketing org spanning brand, growth, content, lifecycle, product marketing, and ops. • Drive GTM: Develop multi-channel go-to-market strategies across new products and markets — pricing, channel mix, launch planning, and sales enablement. • Scale DTC growth: Manage the full funnel — from paid acquisition and CRO to retention and subscription revenue optimization. • Translate the science: Turn complex biology and clinical data into clear, compliant messaging for consumers, clinicians, and partners. • Support B2B growth: Lead marketing efforts for clinics, wellness centers, and partners — from demand gen to co-marketing and sales tools. • Measure what matters: Set KPIs, build dashboards, and tie brand + demand to real business outcomes. • Partner across functions: Work closely with clinical, legal, and regulatory to ensure all claims and communications meet standards. • Operate like an owner: Manage budgets, select external partners, and help shape company-wide strategy as a member of the executive team.

🎯 Requirements

• 10–15+ years in marketing leadership roles, ideally across healthtech, medtech, or high-engagement wellness. • Experience launching regulated medical devices or premium health hardware in consumer channels. • Proven track record growing DTC businesses — including performance marketing, retention, subscriptions, and LTV optimization. • Strong grasp of health claims, compliance, and working with clinical + regulatory teams. • Sharp storytelling instincts and ability to turn complex science into clear narratives for diverse audiences. • A data-driven, experiment-minded approach to growth. • High standards, high integrity, and a mission-driven mindset focused on improving lives.

🏖️ Benefits

• Health insurance • Professional development opportunities • Flexible work arrangements