Creative Operations Coordinator

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FIXD Automotive, Inc.

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B2C • Home Services • HVAC

FIXD Automotive, Inc. is a Dallas-Fort Worth home service company specializing in HVAC and appliance repair and installation. They provide expert services performed by background-checked technicians to help homeowners with timely and efficient repairs. FIXD takes pride in their transparent pricing, quality care, and customer-focused approach, making home repairs easy and stress-free. Additionally, they partner with Cinch Home Services to offer home warranty plans that help protect homeowners from unexpected repair costs.

11 - 50 employees

Founded 2014

👥 B2C

📋 Description

• Maintain Our Creative Flywheel • Buildout and maintain creative “flywheel” documentation, including a Creative Reference Library, Digital Asset Management (DAM) Libraries, partner onboarding materials, etc. • Identify and implement opportunities to enhance the creative flywheel. • Maintain and update the status of creative assets and tests in the testing log, • Track, document and analyze ad performance, ensuring accurate and consistent updates to the testing log for analysis and optimization. • Brief and guide our video production, copywriting, and graphic design teams by writing clear and concise creative briefs based on insights and brainstorms. • Maintain quality standards for ads by QAing creative assets + communicating edits • Collaborate with other teams to ensure that insights and best practices are applied across creative teams. • Maintain a rolling calendar of tests, launches, and deliverables inside internal project management tools. • Assist in coordinating creative production with external agencies and managing related project timelines • Upload new ads to ad platforms, as needed • Discover opportunities to collaborate with content creators • Creative Strategy & Analysis • Use tools like MotionApp, Facebook Ads Manager, Google Looker Studio, and Mixpanel to collect and analyze learnings from creative assets to inform future iterations and improvements. • Develop creative recommendations based on trends, performance, competitor analysis, and creative messaging/diversity gaps. • Ensure all creative tests are well-reasoned and yield actionable outcomes. • Present insights and recommendations clearly to both technical and non-technical teams. • Monitor platform updates and emerging social media trends to enhance ad effectiveness • Promotion Path: Creative Operations Coordinator to Performance Creative Strategist

🎯 Requirements

• Proven experience in digital performance marketing (1–4 years), preferably in a direct-to-consumer e-commerce environment. • An understanding of what makes an effective social media ad • Knowledge of persuasive sales techniques and consumer psychology principles to create compelling content that converts. • Familiarity with direct response methods and best practices, with evidence of their implementation in prior media campaigns. • Experience working on teams that managing and optimize digital ad campaigns • First-hand experience tracking digital campaign key performance indicators (KPIs), and measuring campaign results. • Strong communication skills to collaborate with team members, vendors, and clients, and effectively present campaign performance reports and recommendations. • Ability to think strategically and independently—persuasively pitching unconventional ideas backed by reasoning and data. • Ability to articulate complicated concepts simply and concisely, distilling information to its core elements and prioritizing what to convey based on relevance and importance. • Stay up to date on the latest industry and platform trends, creative best practices for the top advertising platforms, and digital marketing techniques. • Nice to Haves: • A bachelor’s degree (or higher) in a related field with a strong quantitative background or a certificate of completion of formal training programs relevant to the position. • Experience writing effective sales copy for landing pages and advertorials, as well as scripts for video ads. • Experience handling programmatic ad buying or exposure to media buying strategies. • Proficiency in using digital ad platforms like Meta, Google, or TikTok Ads. • Successful affiliate marketing experience in a paid media environment. • Successful experience creating engaging social media content

🏖️ Benefits

• Healthcare Plan (Medical, Dental, Vision, FSA, HSA and Dependent Care FSA) • Parental Leave • Paid Time Off and Paid Holidays • 401k with 5% company match • Training and Development • Free snacks and drinks