Senior Channel Marketing Performance Manager

Job not on LinkedIn

🔥 13 minutes ago

🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $117.9k - $215.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Flagstar Bank

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🏦 Banking

💸 Finance

🏠 Real Estate

Banking • Finance • Real Estate

Flagstar Bank is a diversified commercial bank focused on building relationships to help clients on their financial journeys, whether for personal or business needs. The bank offers a wide range of financial services including personal and business banking, loans, mortgages, wealth management, and investment services. Flagstar is committed to community involvement and meeting the banking needs of diverse neighborhoods, including low- and moderate-income areas, while promoting diversity, equity, and inclusion within its operations.

📋 Description

• Leads operational, measurement, and technology capabilities for growth marketing performance • Establishes and governs performance standards for paid, owned, and earned marketing channels • Develops operational frameworks for campaign optimization and performance consistency • Identifies process and technology gaps impacting effectiveness • Owns governance and optimization of the marketing technology ecosystem • Defines integration standards for data connectivity and interoperability • Develops enterprise standards for KPI definitions and performance reporting • Partners with Analytics teams for improved visibility and actionable insights • Leads audience activation capabilities for paid media and cross-channel engagement • Governs experimentation frameworks and prioritization models for continuous testing and learning

🎯 Requirements

• Undergraduate Degree (4 years or equivalent) • 12+ Years of experience in growth marketing, marketing operations, marketing technology, digital analytics, or a related field • Expertise across multiple digital and traditional marketing channels, including paid media, lifecycle marketing, SEO, and audience activation • Design and governance of marketing measurement frameworks, attribution models, conversion tracking strategies, and performance reporting • Strong understanding of tag management systems, event tracking, pixel implementation, data layers, and measurement governance practices • Leading API integrations, server-side tracking implementations, and marketing platform connectivity initiatives • Development of experimentation frameworks and scalable optimization processes • Working with first-party data strategies, audience segmentation, retargeting, and customer activation frameworks • Ability to translate complex business requirements into scalable operational and technical solutions • Strong cross-functional leadership and stakeholder management capabilities

🏖️ Benefits

• medical, dental, vision, life, and disability insurance • comprehensive leave program