Growth Marketing Specialist

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Floowi Inc

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

💼 Consulting

📣 Marketing

🎯 Recruiter

Consulting • Marketing • Recruitment

Floowi Inc. is a talent outsourcing company specializing in connecting rapidly growing agencies with elite offshore talent from Latin America. They focus on hiring marketing, design, and product professionals, ensuring cultural fit and effective communication with a quick turnaround of candidate placement. With a budget-friendly model and flexible contracts, Floowi enables businesses to scale efficiently while accessing top-tier talent, all while handling contracts and payroll for their clients.

📋 Description

• Develop and execute marketing strategies to increase direct bookings, qualified leads, and revenue while reducing reliance on third-party booking platforms • Build and optimize marketing funnels from traveler discovery through inquiry, booking, and repeat business • Track marketing-generated leads through to actual booking revenue • Manage email marketing, lead capture, retargeting, promotions, repeat-guest campaigns, audience segmentation, CRM/database marketing, referral, and loyalty strategies • Create and manage content across web, social, email, and other digital channels • Coordinate photography, video, written content, and campaigns around destinations, properties, seasons, events, promotions, and guest experiences • Create, manage, and optimize paid advertising campaigns across Google Ads, Meta/Instagram, retargeting, search, display, and other relevant channels • Conduct audience targeting, keyword research, creative testing, budget allocation, conversion tracking, and campaign optimization • Improve organic search visibility through keyword and competitive research, high-intent travel content, website structure, landing pages, metadata, internal linking, and performance monitoring • Support AI-driven search and travel discovery through Generative Engine Optimization and structured, machine-readable content • Analyze cost per lead, cost per booking, customer acquisition cost, ROAS, conversion rates, organic traffic, and actual booking revenue • Identify growth and optimization opportunities based on marketing performance insights

🎯 Requirements

• Relevant hands-on marketing experience across multiple digital marketing functions • Ability to connect marketing activity to leads, bookings, and revenue • Experience with direct-to-consumer marketing, lead generation, paid advertising, content marketing, SEO, email marketing, or related digital marketing functions • Experience with Google Ads and Meta/Instagram, including campaign creation, audience targeting, testing, budget allocation, conversion tracking, and optimization • Familiarity with Google Analytics, HubSpot, Brevo, Canva, or comparable tools • Ability to learn and adapt to new platforms • Understanding of marketing funnels, conversion optimization, audience segmentation, retargeting, CRM/database marketing, and performance measurement • Ability to develop or coordinate effective web, social, email, and other digital content • Understanding of KPIs including cost per lead, cost per booking, customer acquisition cost, ROAS, conversion performance, and revenue • Ability to work independently across multiple marketing functions and proactively identify, test, and implement growth opportunities • Advanced English (C1+) • Availability for a full-time schedule aligned with EST

🏖️ Benefits

• Remote-first flexibility • Work from anywhere • PTO • Paid U.S. holidays