Floowi Inc
11 - 50 employees
Founded 2022
💼 Consulting
📣 Marketing
🎯 Recruiter
Consulting • Marketing • Recruitment
Floowi Inc. is a talent outsourcing company specializing in connecting rapidly growing agencies with elite offshore talent from Latin America. They focus on hiring marketing, design, and product professionals, ensuring cultural fit and effective communication with a quick turnaround of candidate placement. With a budget-friendly model and flexible contracts, Floowi enables businesses to scale efficiently while accessing top-tier talent, all while handling contracts and payroll for their clients.
Marketing Analytics Manager – Part-Time
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🔥 0 minutes ago
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Floowi Inc
11 - 50 employees
Founded 2022
💼 Consulting
📣 Marketing
🎯 Recruiter
Consulting • Marketing • Recruitment
Floowi Inc. is a talent outsourcing company specializing in connecting rapidly growing agencies with elite offshore talent from Latin America. They focus on hiring marketing, design, and product professionals, ensuring cultural fit and effective communication with a quick turnaround of candidate placement. With a budget-friendly model and flexible contracts, Floowi enables businesses to scale efficiently while accessing top-tier talent, all while handling contracts and payroll for their clients.
📋 Description
• Consolidate and analyze performance data across paid media, organic social, earned media/PR, AI search/GEO, website analytics, and CRM/funnel data • Evaluate paid media effectiveness using lead quality, CPL, CAC, conversion rates, and attribution limitations • Identify paid media optimization opportunities • Track and interpret AI search and GEO visibility, including prompt coverage, citation analysis, and competitive benchmarking • Connect AI search/GEO insights to SEO, PR, and thought leadership efforts • Analyze website traffic, engagement, earned-media referral performance, and landing-page behavior • Build and maintain executive dashboards and standardized reporting frameworks • Make complex data accessible to marketing and executive audiences • Monitor CRM and funnel metrics, including leads, MQLs, SQLs, pipeline, sales velocity, and conversion rates • Connect marketing performance to business outcomes • Translate cross-channel findings into executive-level recommendations • Present insights and recommendations directly to client and internal stakeholders • Explain what the data does and does not show • Serve as the strategic analytics lead for a portfolio of B2B marketing campaigns
🎯 Requirements
• 5+ years of experience in marketing analytics, digital marketing analytics, media analytics, or a related analytics/consulting role • Ideally experience within an agency or multi-client environment • Hands-on experience analyzing paid media performance using Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, and Supermetrics or equivalent • Experience with AI search/GEO analytics platforms such as Peec.ai or similar tools, including citation analysis and competitive benchmarking • Proficiency with Google Analytics 4 (GA4) • Experience building dashboards and reporting frameworks in Looker Studio, Power BI, or Tableau • Familiarity with CRM and B2B funnel data, such as HubSpot or Salesforce, including lead scoring, MQLs/SQLs, pipeline, and funnel conversion metrics • Strong written and verbal English communication skills • Demonstrated ability to present data-driven insights and strategic recommendations to clients or executive stakeholders • Advanced English (C1+)
🏖️ Benefits
• Competitive salary in USD • Remote-first flexibility • Work from anywhere • PTO and paid U.S. holidays • Potential to scale to full-time
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