Account-Based Marketing Manager

Job not on LinkedIn

November 5

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FloQast

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Finance • SaaS • Artificial Intelligence

FloQast is a company that provides an accounting transformation platform designed specifically for accountants. Their platform focuses on optimizing and automating the month-end close process, ensuring connected risk and compliance, and integrating the record-to-report activities. FloQast leverages AI technology to elevate accounting practices by empowering accountants to transition from preparers to strategic leaders. This platform, built by CPAs, aims to unify accounting teams, enhancing collaboration and efficiency without the need for a heavy IT lift. FloQast also offers free professional education and training courses through FloQademy.

501 - 1000 employees

Founded 2013

💸 Finance

☁️ SaaS

🤖 Artificial Intelligence

💰 $110M Series D on 2021-07

📋 Description

• Drive the strategy, execution, and measurement of account-based marketing programs designed to win new business and expand existing customer relationships. • Collaborate closely with Account Executives, BDRs, Customer Success, and Marketing teams to create personalized, targeted, and high-impact campaigns. • Own the strategy and execution of account-based programs across various marketing channels to deliver meaningful engagement, pipeline, and revenue. • Lead campaign orchestration in Demandbase, ensuring execution and accurate measurement. • Develop and own ABM measurement, collaborating with Marketing Operations to analyze performance data and improve key metrics. • Manage ABM technology partnerships, evaluating and implementing tools for targeting and reporting. • Work with Brand and Product Marketing teams to develop tailored messaging and assets.

🎯 Requirements

• 5+ years of B2B marketing experience, preferably in SaaS or technology industries. • 2+ years of Account-Based Marketing experience, with hands-on ownership of Demandbase or 6sense required. • Bachelor’s degree in Marketing, Advertising, Business, or a related field. • Proven track record designing and scaling ABM programs that deliver measurable pipeline and revenue impact. • Strong understanding of account segmentation, persona targeting, and buyer journey personalization. • Experience managing multi-channel campaigns across paid media, email, social, and events. • Analytical mindset with the ability to interpret data, derive insights, and present findings to cross-functional teams. • Highly collaborative and able to partner effectively with Sales, BDRs, and Marketing Operations to drive shared goals. • Excellent project management and organizational skills. • Comfortable managing multiple initiatives simultaneously. • Familiarity with Salesforce and HubSpot preferred.

🏖️ Benefits

• Medical • Dental • Vision • Family Forming benefits • Life & Disability Insurance • Unlimited Vacation