Senior Digital Marketing Specialist, Bilingual

🔥 0 minutes ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 30 days.
• No salary listed.

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Flowserve Corporation

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded <null>

💼 Consulting

📦 Logistics

🍽️ Food & Beverage

Consulting • Logistics • Food & Beverage

Flowserve Corporation is a company that prioritizes the security of personal data for its employees and job applicants. It emphasizes official communication through company email addresses to prevent fraud. The company offers various job opportunities across multiple departments such as Sales, Finance & Accounting, Engineering, and Logistics in numerous countries including the United States, India, Germany, Hungary, and several others. Flowserve is committed to equal opportunity employment, ensuring no discrimination based on disability or veteran status, and provides necessary accommodations to enable access to employment opportunities.

📋 Description

• Develop, implement, and optimize web content plans supporting Flowserve’s brand, product portfolio, services, business priorities, lead-generation programs, and digital marketing initiatives. • Create, edit, publish, and maintain website content and landing pages in Drupal using approved components and basic HTML/CSS. • Support website operations and enhancement initiatives, including content audits, migrations, page refreshes, product launches, acquisition integrations, and requirements gathering. • Recommend improvements to content hierarchy, navigation, calls to action, search visibility, and customer journeys using SEO, GEO, UX, accessibility, and conversion best practices. • Manage assigned organic social media activities, including editorial calendars, approvals, publishing, engagement monitoring, and issue routing. • Partner with internal teams to develop copy, imagery, video, and visual assets for industrial and manufacturing audiences. • Develop web, landing-page, social, and paid-media content for advertising, demand-generation, branding, industry-positioning, and growth campaigns. • Review and analyze website, social, search, and lead-source performance to identify content gaps and recommend measurable improvements. • Work closely with the Digital Marketing Manager and cross-functional partners to translate business priorities and technical information into customer-focused digital experiences.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent relevant experience will be considered. • 5–7+ years of hands-on digital marketing experience, ideally supporting B2B industrial, manufacturing, energy, technology, or similarly technical businesses. • Strong understanding of digital marketing across websites, social media, paid media, campaign promotion, lead generation, and content performance measurement. • Excellent writing, editing, and verbal communication skills, with the ability to translate complex technical information into clear, customer-focused messages. • Proven experience developing and executing web content plans, social media strategies, and digital campaigns with a clear understanding of the business purpose behind each activity. • Experience managing corporate social channels, particularly LinkedIn, including editorial planning, scheduling, publishing, engagement monitoring, and performance reporting. • Strong CMS experience, preferably Drupal, including page building, content publishing, reusable components, and basic HTML/CSS. • Working knowledge of Google Analytics 4, Google Search Console, and Google Tag Manager; experience using Salesforce, Conductor, Acquia Asset Manager, and Pardot is preferred. • Deep understanding of SEO/GEO, accessibility, UX, content governance, conversion optimization, and quality assurance across devices and channels. • Curiosity and comfort with emerging technologies, including GenAI and its application to content discovery, brand visibility, and digital marketing operations. • Creative, collaborative, and self-directed mindset, with the confidence to bring forward ideas, challenge conventional approaches constructively, and make technical content engaging for customers. • Strong organizational skills, attention to detail, and ability to manage multiple priorities and deadlines with increasing autonomy. • Ability to travel up to 10%. • Ability to support implementation of lead generation plans and understanding how to tie marketing activities to sales.

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