Growth Marketing Officer

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December 23, 2024

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A launchpad company - Empowering Startups from Ideation to Market-Ready Across EMEA.

11 - 50 employees

Founded 2022

📋 Description

• This is a remote position. • Growth Marketing Officer. • The GMO would be the ideal role to lead strategic marketing efforts, they will be propelling execution and operational aspects. • The GMO ensures the company is positioned effectively in the market, builds strong customer relations, and creates impactful campaigns to attract and retain customers. • Responsibilities include developing and overseeing the implementation of long-term marketing strategies, managing brand identity, leading customer relations, designing multi-channel marketing campaigns, and utilizing analytics for insights. • Primary focus around customer acquisition, retention strategies, execution and team oversight, brand consistency, and strategic partnerships.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field; certifications in Digital Marketing, Growth Hacking, or Product Marketing are advantageous. • 5-7 years in growth marketing, preferably within a startup or tech-focused company, with a proven track record in lean marketing strategies. • Skilled in aligning marketing efforts with MVP launches, product positioning, and customer feedback. • Strong knowledge of SEO, SEM, performance marketing, and social media platforms to drive customer acquisition. • Proficiency in tools like Google Analytics, Mixpanel, or Tableau to track growth metrics such as CAC, LTV, and retention. • Experience with innovative, low-budget marketing tactics and rapid experimentation to optimize user acquisition and retention. • Ability to create compelling narratives for early adopters and investors, including preparing pitch decks and traction reports. • Comfortable working in a high-pressure, fast-paced environment with tight deadlines and evolving priorities. • Proven ability to build and engage early user communities, beta testers, or brand advocates. • Strong cross-functional collaboration with product, tech, and sales teams to align strategies with business goals. • Ability to identify, develop and manage partnerships with complimentary businesses or organizations to enhance market reach and brand value.

🏖️ Benefits

• Hybrid work. • Equity Stake: 1% - 3% equity, vesting over 3 years with a 1-year cliff. • Deferred Salary: Salary begins post-VC funding or seed round. • Bonuses: Quarterly performance bonuses linked to individual and team goals. • Stipend or mobilization fund to cover upfront work expenses. • Access to professional development resources.