Paid Search Specialist

Job not on LinkedIn

🕒 May 13

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟢 Junior

📈 Performance Marketing

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Forbes

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

📱 Media

💸 Finance

👥 B2C

💰 $200M Corporate Round on 2022-02

Media • Finance • B2C

Forbes is a prominent global media company, known for its brand of content covering a wide range of topics such as business, investing, technology, entrepreneurship, leadership, and lifestyle. It features news, analysis, and information about issues of concern to industry leaders and affluent individuals. Forbes is widely recognized for its authoritative rankings of businesses and industry leaders, such as the Forbes Global 2000, and is a trusted source for in-depth analysis of current events and trends in the financial and corporate worlds. Through its digital and print platforms, Forbes engages its audience with high-quality journalism and thought leadership content.

📋 Description

• Set up, manage and optimize paid search campaigns • Support the SEM team in various tasks, such as analyses and reporting • Work closely with the wider paid search team to grow online presence and conversions • Ensure campaigns deliver positive ROI to achieve desired results. • Manage multiple accounts • Maintain and monitor bidding strategies, targeting settings, budgets, search terms and other important account metrics • Manage the creation of large keyword lists • Implement creative copy suggestions • Define campaign budgets, align campaign goals and ensure search campaigns meet best practice principles. • Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals. • Keep up to date with search engine and PPC industry trends and developments. • Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations. • Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals.

🎯 Requirements

• Proven 1+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads. • Proficiency in MS Excel and data manipulation. • Google/Bing ads certification, a plus • Strong analytical skills • Ability to think creatively • Excellent attention to detail • Strong relationship building skills • Ability to think strategically and develop innovative paid search strategies • Ability to present information effectively to a range of audiences • Proficiency in managing moderate to large scale paid search accounts. • Skills in campaign performance analysis and digital traffic metrics • Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console. • Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).

🏖️ Benefits

• Equal employment opportunities to all employees and applicants • Prohibits discrimination and harassment of any type