Forbes Advisor
201 - 500 employees
Founded 1917
📱 Media
💸 Finance
Media • Finance
Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.
SEM Campaign Manager
🔥 0 minutes ago
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Forbes Advisor
201 - 500 employees
Founded 1917
📱 Media
💸 Finance
Media • Finance
Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.
📋 Description
• Work within in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others. • Take ownership of channel performance, achieving targets • Develop and execute best-practice PPC strategies to meet business goals. • Provide guidance and support to team members in determining optimal tactics to deliver commercial priorities. • Build and manage testing roadmap for categories. • Leverage data-driven insights to identify opportunities and optimize campaign performance. • Stay up to date with search engine updates and PPC industry trends. • Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance.
🎯 Requirements
• Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads. • In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies. • Experience managing large-scale PPC accounts. • Strong analytical skills and proficiency in data analysis tools. • Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools. • Experience using external competitive research tools such as SEMrush, Adthena, or similar. • Highly motivated with a proven track record of exceeding expectations. • Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally. • Enjoys working in a collaborative team environment and supporting the business in achieving goals. • Proficient in Excel. • Bachelor’s Degree is required.
🏖️ Benefits
• Equal employment opportunities • Prohibits discrimination and harassment of any type
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