AI Web Optimization Specialist

🕒 July 17

🇲🇽 Mexico – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤖 Artificial Intelligence

👻 Ghost score 23%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Forcepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

🔒 Cybersecurity

🏢 Enterprise

☁️ SaaS

💰 $18M Post-IPO Equity on 2006-09

Cybersecurity • Enterprise • SaaS

Forcepoint is a cybersecurity company offering a data-first approach to securing digital environments. Specializing in data security across cloud, web, email, and enterprise networks, Forcepoint provides solutions such as Data Loss Prevention (DLP), Cloud Access Security Broker (CASB), Secure Web Gateway, and Next Generation Firewall (NGFW). The company enables secure and efficient access to data in the cloud and on-premises, deploying AI-powered automation to enhance risk management and streamline compliance. As a recognized leader in security service edge solutions, Forcepoint is trusted by organizations to protect sensitive data and prevent breaches across varied digital platforms.

📋 Description

• Build and maintain a prioritized website optimization roadmap aligned with business goals, product launches, campaign priorities and buyer needs • Analyze visitor behavior, performance data and content engagement to identify friction and opportunity, and translate insights into clear, testable hypotheses • Plan, launch and evaluate A/B tests, multivariate tests and targeted audience experiences, measuring incremental impact against appropriate control experiences • Improve conversion paths and build personalized experiences across product pages, landing pages, forms and other high-intent destinations • Use web analytics, heatmaps, session behavior and qualitative insights to understand buyer interactions and connect behavior to qualified conversions, pipeline influence and business outcomes • Identify performance differences across channels, accounts, industries and buyer-journey stages • Develop repeatable AI-assisted workflows, including prompts, agents, templates and evaluation frameworks • Recommend improvements to page structure, content clarity, internal linking and structured data to improve machine readability • Monitor traffic and behavior from AI assistants, answer engines and emerging discovery sources • Maintain documentation of hypotheses, experiments, results and learnings • Collaborate across Web Strategy, Product Marketing, Demand Generation, Marketing Operations, UX and Development

🎯 Requirements

• 4 or more years of experience in conversion-rate optimization, digital experience optimization, growth marketing, personalization, product analytics, web strategy or related discipline • Demonstrated experience using behavioral and performance data to identify problems, develop hypotheses and deliver measurable website improvements • Hands-on experience planning, executing and evaluating A/B tests or other controlled digital experiments • Experience optimizing websites for conversion, engagement, customer acquisition, qualified demand or pipeline generation • Strong working knowledge of web analytics, digital measurement, audience segmentation, funnel analysis and conversion reporting • Practical experience using generative AI tools for research, analysis, content evaluation, workflow automation or optimization • Experience with web analytics and optimization platforms such as Adobe Analytics, VWO, Optimizely, Adobe Target or comparable tools • Working knowledge of heatmaps, session analysis, form analytics, user behavior tools and qualitative customer insights • Ability to interpret testing results and understand experiment design, control groups, confidence levels, sample size and performance variability • Strong written and verbal communication skills • 3+ years of professional experience in conversion optimization, digital analytics or growth marketing • Portfolio or case studies showing real experiments, personalization programs or measurable website improvements • Bachelor’s degree in marketing, analytics, digital experience, information technology, business or a related discipline, or equivalent professional experience • Bachelor’s degree or equivalent hands-on experience • Bachelor’s degree or equivalent experience in marketing, analytics, data science or a related field • Applicants must have the right to work in the location to which they have applied

🏖️ Benefits

• Equal employment opportunities • Reasonable accommodations for qualified individuals with disabilities and disabled veterans