Email Lifecycle Marketer

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Formula Fig

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

💄 Beauty

⚕️ Healthcare Insurance

🧘 Wellness

Beauty • Healthcare Insurance • Wellness

Formula Fig is a skincare company that provides a variety of high-tech facials and injectables designed to enhance skin health and aesthetics. The company operates through its Fig Bars, where customers can book treatments such as rejuvenating facials and medical aesthetics tailored to their skin concerns. With a focus on clean and innovative skincare, Formula Fig aims to deliver a luxury skincare experience while promoting skin wellness through their curated selection of products and treatments.

📋 Description

• Design, build, audit, and optimize Klaviyo lifecycle automations that drive appointment bookings, membership retention, and eCommerce revenue. • Build lifecycle flows currently missing from the Formula Fig ecosystem. • Create automated retention, re-engagement, win-back, onboarding, and cross-sell programs. • Build and optimize appointment-focused lifecycle flows including welcome journeys, lead nurturing, booking conversion, and reactivation campaigns. • Conduct a full audit of existing live flows to ensure proper functionality, segmentation accuracy, and brand alignment. • Create and maintain customer segments supporting lifecycle marketing initiatives. • Establish reporting frameworks across appointments, memberships, and eCommerce. • Monitor flow performance, conversion rates, deliverability, and revenue attribution. • Coordinate copy, creative, and content requirements required to launch automations.

🎯 Requirements

• 3+ years of hands-on experience building and managing advanced Klaviyo lifecycle programs. • Experience with MindBody Online’s Marketing Suite. • Proven experience developing flows, segments, campaigns, and reporting frameworks. • Strong understanding of lifecycle marketing best practices and customer journey design. • Demonstrated success improving customer retention, engagement, and lifecycle revenue. • Experience building win-back, onboarding, renewal, cross-sell, and loyalty programs. • Strong understanding of subscription or membership-based business models. • Experience working with customer data, integrations, and marketing automation platforms. • Ability to analyze performance metrics and translate data into actionable recommendations. • Strong understanding of deliverability, segmentation strategy, and attribution reporting. • Ability to independently manage multiple workstreams while meeting deadlines. • Comfortable working in a fast-paced startup environment.

🏖️ Benefits

• Opportunity to shape a critical revenue-driving function within a rapidly growing skincare brand. • Direct impact on appointment, membership, and eCommerce growth. • Collaborative and entrepreneurial work environment. • High-visibility project with executive leadership. • Potential for future ongoing lifecycle marketing engagements.