Growth Lead / Acquisition Lead

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Forrest

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1955

🛍️ eCommerce

🛒 Retail

eCommerce • Retail

Forrest is a pre-launch, consumer-facing online brand that appears to be preparing an e-commerce storefront. The website includes an email signup for launch notifications and shopping cart/checkout UI, indicating it will sell products directly to customers, though the specific product category is not stated.

📋 Description

• Build and pilot the first acquisition system for FORREST • Turn the brand universe into a measurable and scalable acquisition strategy • Work directly with the founders to define tests, investments, performance measurements, and growth strategies • Build a 90-day digital acquisition plan for the launch • Define the right channel mix including Meta Ads, Google Search, Google Shopping, Performance Max, retargeting, CRM, newsletter, content and collaborations • Structure the acquisition funnel from traffic to conversion • Identify and test relevant creative angles for FORREST • Work with creative teams to brief and evaluate performance assets • Coordinate media buying, CRM, tracking and creative specialists • Set up a reporting system • Analyse CAC, ROAS, conversion rate, average order value, cost per lead, email sign-ups and margin impact • Recommend budget allocation and scaling decisions • Help improve the e-commerce journey including landing pages, product pages, storytelling, checkout and post-purchase flows • Translate learnings into weekly decisions

🎯 Requirements

• Strong experience in digital acquisition for DTC, e-commerce or premium consumer brands • Experience launching or scaling DTC brands • Familiarity with physical products and e-commerce • Experience with premium or high-consideration purchases • Proficient in paid acquisition, especially Meta and Google • Knowledge of CRM, email flows and lead generation • Familiarity with Shopify or similar e-commerce environments • Skills in funnel analysis and conversion optimisation • Experience in creative testing and performance storytelling • Comfort working directly with founders or small senior teams • Ability to connect brand, business, creativity and data • Comfortable discussing CAC, ROAS, margins, conversion rate, creative angles, brand positioning, customer journey, acquisition budget, testing methodology