Senior Marketing Manager – Detergents, Chemical Disinfectants, Automated Endoscope Reprocessing

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🕒 May 19

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Fortive

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2016

🏢 Enterprise

⚕️ Healthcare Insurance

💰 Post-IPO Equity on 2020-03

Enterprise • Healthcare Insurance

Fortive is a global industrial technology company that specializes in delivering advanced healthcare solutions, intelligent operating solutions, and precision technologies. With a team of 18,000 employees, Fortive works on solving tough technical challenges, empowering safer, smarter, and more efficient industrial operations. The company emphasizes sustainability, integrity, and continuous improvement, striving for a future that's stronger, safer, and smarter. Fortive has been recognized as one of America's Most Responsible Companies, demonstrating its commitment to positive social and environmental impact.

📋 Description

• Build deep understanding of the W&D and endoscopy reprocessing markets across EMEA, including customer segmentation, clinical workflows, pricing dynamics, tender environments, and go‑to‑market models. • Own the regional go‑to‑market strategy for W&D and detergent portfolios, ensuring strong positioning, clear value propositions, and differentiated messaging across markets. • Act as the EMEA expert on the competitive landscape, with deep knowledge of competitors’ products, claims, positioning, strengths, and weaknesses, and translate insights into actionable strategies. • Identify, engage, and build long‑term relationships with Key Opinion Leaders (KOLs), professional societies, and clinical influencers to drive advocacy, education, and guideline influence. • Define and execute regional market‑entry and growth strategies covering the full marketing mix, including portfolio positioning, pricing considerations, channels, tenders, and promotional strategy. • Serve as the primary EMEA interface to Global Product Management, ensuring portfolio, lifecycle, and innovation decisions reflect regional market realities and customer needs. • Lead tactical elements of product launches, including product positioning, content development, sales tools, press releases, and social media planning, ensuring strong cross‑functional launch readiness. • Collaborate cross‑functionally to ensure timely & successful product launches. • Create relevant, compelling, and engaging multi‑channel content aligned with overall marketing plans, campaign objectives, and product‑specific value positioning. • Support the development of customer and sales training materials to educate internal teams and customers on products, clinical value, and services. • Monitor, analyze, and interpret relevant performance metrics and analytics and recommend initiatives or adjustments based on insights. • Communicate business‑relevant issues, risks, and opportunities clearly and proactively to regional and global leadership. • Influence effectively across a matrix organization, driving alignment and execution without direct authority.

🎯 Requirements

• Minimum of 10 years of professional experience in marketing, with at least 5 years in the Washing & Disinfection (W&D) domain (e.g. detergents, AERs, disinfectants). • Proven experience in a regional marketing management role. Prior experience in sales is considered an advantage. • Strong leadership and influencing skills, demonstrated through experience managing teams and/or leading cross-functional projects. • Experience working effectively within a matrix organization and influencing across functions and geographies. • Solid analytical capabilities, with the ability to interpret data and translate insights into actionable strategies. • Experience managing budgets, including planning, forecasting, and ensuring adherence to financial targets. • Ability to operate in a global environment, with willingness to travel across the EMEA region (up to 30%). • Fluency in English is required. Additional European language skills are a plus. • Knowledge of infection prevention, microbiology, disinfection, sterilization, and device processing is advantageous but not essential. • Strong communication and interpersonal skills, with the ability to collaborate effectively in a team-oriented and customer-focused environment. • Proven ability to manage complex projects independently, with a high degree of ownership and minimal supervision. • Experience in developing marketing content, communication tools, and commercial materials. • Customer-centric mindset with a strong understanding of market needs and dynamics. • Adaptability and flexibility to thrive in a dynamic environment with limited resources. • Entrepreneurial mindset, with the willingness to step outside of the comfort zone and drive initiatives forward.

🏖️ Benefits

• We Are an Equal Opportunity Employer • Reasonable accommodations for applicants with disabilities.