Senior GTM Manager

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Foundation Marketing

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

☁️ SaaS

Marketing • B2B • SaaS

Foundation Marketing is a specialized marketing agency that helps B2B technology and SaaS companies build AI-era visibility and demand. They focus on Generative Engine Optimization (GEO) to ensure brands are cited and recommended by large language models and other AI systems, and combine technical SEO, content creation, digital PR, LLM advertising, paid media, and distribution (including Reddit, YouTube, and earned channels) to drive pipeline and measurable ROI. Foundation serves AI companies, martech, cybersecurity, developer tools, data & analytics, professional services, manufacturing, and higher-education enterprise technology clients.

📋 Description

• Foundation's inbound pipeline. The number we care about is qualified opportunities sourced from marketing, and you own that number end to end. • The content and distribution system that makes Foundation the obvious answer when a B2B buyer asks an LLM, a search engine, or a peer who to hire for AI visibility. • The distribution layer. Repurposing, syndication, community seeding, paid amplification when it earns its keep. • The brand. How Foundation shows up in the market. Our voice, point of view, positioning against the agencies we compete with. • Reporting. A monthly view of what's working, what's not, what we're killing, what we're doubling down on. • You'll sit close to the sales team and treat their pipeline as your scoreboard.

🎯 Requirements

• Run marketing for a B2B agency, B2B SaaS company, or B2B services firm where you owned the pipeline number. • Built a content and distribution program from something to something better. • Worked closely with a sales team. • Written things people actually read. • Worked with SEO, GEO, and AI search as part of your content mix. • Some experience with paid social or paid search with a real budget would be great.

🏖️ Benefits

• Work Setup: Fully remote • Primary Target Locations: Canada, LATAM, Europe Candidates outside these regions may be considered only if experience is exceptional and working hours align. • Timezone: Required overlap with EST timezone • Bonus tied to pipeline targets • Total compensation includes: Company-wide profit sharing + Commission on expansions/extensions • Final compensation is determined by experience, role level, and location.