Demand Generation Marketer

🕒 May 27

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Logo of Fourth

Fourth

501 - 1000 employees

☁️ SaaS

👥 HR Tech

🤝 B2B

💰 Series unknown on 2015-07

SaaS • HR Tech • B2B

Fourth is a global software-as-a-service (SaaS) company providing end-to-end restaurant and hospitality management solutions. Its product suite includes workforce management with predictive scheduling and labor optimization, demand forecasting, inventory and recipe management, procurement, HR, benefits and payroll, and real-time data & insights. With around 25 years of experience, multiple global offices, and hundreds of employees, Fourth focuses on helping hospitality operators reduce costs, improve compliance, and make data-driven decisions.

📋 Description

• Own pipeline: Drive inbound and outbound demand programs end-to-end — strategy, execution, iteration — with a clear line to SAO targets each quarter. • Embed with sales: Standups, call shadows, deal reviews. • Build campaigns that earn attention: Develop integrated, multi-touch programs across email, paid, content, and outbound that speak to operators’ reality. • Know your buyer: Learn from regular operator interviews and sales calls to craft messaging, creative, and campaign strategy that works. • Use AI to scale yourself: Tools, workflows, agents.

🎯 Requirements

• 5–7 years in B2B demand generation, ideally SaaS, with a track record of owning a pipeline number. • Fluent across channels: email, paid, content, events, outbound. • A strong writer who can speak to a small business owner’s daily reality. • Someone who embeds with sales rather than operating at arm’s length. • Low ego, high output. • A tinkerer. • Comfortable being accountable.

🏖️ Benefits

• Unlimited PTO! • Medical, Dental, Vision Insurance! • 401k Match! • Parental Leave • Laptop and equipment.

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