Senior Manager of Growth Marketing

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October 3

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FreedomCare

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Healthcare Insurance • B2C • Social Impact

FreedomCare is a rapidly growing in-home care provider in the United States, driven by Medicaid funding. The company offers a unique home care service that allows patients to choose their caregivers, who can be a family member or friend, and ensures that caregivers are paid promptly after their shifts through a handy app. Operating across multiple states including New York, Nevada, Missouri, Pennsylvania, and others, FreedomCare focuses on providing trusted care in the comfort of the patient's home, improving satisfaction and reducing hospital visits. Their program stands out for its high customer satisfaction and number of positive reviews, reflecting the impact and effectiveness of their services in enhancing the well-being of both caregivers and patients.

501 - 1000 employees

⚕️ Healthcare Insurance

👥 B2C

🌍 Social Impact

📋 Description

• Own state-level acquisition strategies tailored to Medicaid eligibility criteria, regulatory dynamics, and local patient & caregiver demographics to drive qualified leads and optimize spend efficiency. • Lead go-to-market (GTM) efforts for current and new states — including campaign activation, channel launch, creative localization, and coordination across internal and external teams. • Delivery on growth targets by state, with quarterly and annual goals for Leads, Service Records (SRs), and Start of Cares (SOCs). • Manage and optimize channel advertising budgets across multi-channel — ensuring efficiency and lead generation. • Build and maintain lead quality feedback loops in partnership with engagement and intake teams to refine targeting, audience segmentation, and keyword strategies. • Drive full-funnel performance optimization, including: Lead-to-SR and SR-to-SOC conversion rates, website traffic growth and conversion rate improvements, state-specific CRO testing plans and landing page performance. • Own and execute structured testing roadmaps, including A/B testing of creatives, messaging, and landing page experiences. • Collaborate on localized creative and messaging with state GMs and content teams, as well as external agencies, to ensure market relevance by state. • Monitor and report on performance weekly and monthly, using Tableau analytics dashboards to drive decision-making and resource allocation.

🎯 Requirements

• 3-4 years in performance or growth marketing, ideally in healthcare, consumer services, or ecommerce industry. • Proven experience managing regional growth campaigns. • Strong analytical skills — comfortable with funnel metrics, budgeting, and testing frameworks. • Experience working with external agencies across paid media, creative, and analytics. • Familiarity with CRO tools (e.g., Optimizely, VWO, Google Optimize), ad platforms and marketing automation/CRM systems. • Excellent project management and cross-functional communication skills. • Highly organized, proactive, and adaptable in a fast-growing environment. • Experience with direct-to-consumer acquisition and retentions strategies. • Working knowledge of healthcare compliance and advertising standards. • Background in launching new geographic markets or state-specific GTM plans.

🏖️ Benefits

• Competitive compensation • Medical benefits • Retirement plans • Wellness programs • Fun company events • Ongoing learning opportunities to grow your career