CRM & Lifecycle Marketing Specialist

November 19

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FreedX

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Crypto • Finance • Fintech

FreedX is a company preparing for its launch in the digital asset sector, offering opportunities to engage with the emerging product. They are focused on the cryptocurrency space, providing updates, rewards, and a platform to explore digital asset management and exchange. FreedX seems to be building a platform or service around the crypto market and is actively recruiting talent to join their early team.

11 - 50 employees

₿ Crypto

💸 Finance

💳 Fintech

📋 Description

• - Build and manage all lifecycle journeys for onboarding, activation, retention, and reactivation • - Manage complete setup and maintenance of all email communications including templates, routing, deliverability, and compliance • - Own segmentation logic using KYC level, activity status, product usage, user value tiers, and behavioral triggers • - Create and optimize automated workflows that drive consistent user engagement • - Develop reactivation and churn reduction strategies including churn calculation frameworks and reengagement flows • - Define the hierarchy of communication channels across email, push, SMS, WhatsApp, Telegram, and in app messaging • - Manage CRM hygiene including sender reputation, anti-spam controls, and template QA • - Build A B tests to optimize messaging, timing, content, and delivery • - Work with Product and Data to ensure accurate event tracking and CRM data mapping • - Produce weekly CRM campaigns that align with product updates, promotions, and marketing activations • - Report on lifecycle metrics including activation, retention, churn, and campaign performance • - Collaborate with Growth to ensure CRM supports acquisition cohorts and funnels • - Maintain a high cadence of execution in a fast-moving environment

🎯 Requirements

• - 3-6 years of experience in CRM, lifecycle, or retention marketing • - Strong experience with CRM and marketing automation platforms such as CleverTap • - Full understanding of lifecycle logic including onboarding sequences, activation scoring, and behavior based triggers • - Strong background in segmentation, funnel analysis, and user cohorts • - Demonstrated ability to set up and manage email systems including deliverability, anti spam, and template quality • - Hands on experience with reactivation campaigns and churn analysis • - Knowledge of mobile attribution and event based tracking • - Excellent written communication and attention to detail • - Ability to operate independently with ownership over CRM end to end • - Experience in fintech, crypto, gaming, or high frequency digital products is preferred

🏖️ Benefits

• - Remote-first flexibility and ownership over a core growth channel. • - Flexible payment options — choose to be paid in traditional currency or cryptocurrency. • - High-impact environment where your work directly improves user retention and engagement. • - Collaboration with experienced leaders across product, growth, and operations. • - Competitive compensation and performance-based incentives.