Digital Growth, Content Strategist

🔥 1 hour ago

🌐 Colombia, Venezuela, +3 more countries – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 11%

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Logo of Freelance Latin America

Freelance Latin America

51 - 200 employees

Founded 2017

📦 Logistics

📣 Marketing

✈️ Travel

Logistics • Marketing • Travel

Freelance Latin America is a staffing solution that connects businesses with top-tier, bilingual remote professionals from South America. By providing a fully managed service, they handle all aspects of hiring, including recruitment, onboarding, and payroll, offering companies cost-effective staffing solutions without compromising quality. Their services cater to various industries, enabling organizations to benefit from exceptional talent while maintaining time zone compatibility and easy communication.

📋 Description

• Develop and manage a consistent content calendar for LinkedIn and Instagram aligned with brand messaging and lead-generation goals • Turn completed projects, services, and business capabilities into social posts, case studies, website content, and visual assets • Manage and optimize Google Business Profile for local search visibility and engagement • Conduct SEO and keyword research to identify content opportunities and ranking improvements • Coordinate website, landing-page, and project-page updates for organic visibility and lead capture • Research and qualify B2B prospects, including contractors, developers, property managers, architects, and other decision-makers • Research and track public and private bid opportunities, project announcements, and potential business opportunities • Support targeted email marketing campaigns for prospecting, lead acquisition, and lead nurturing • Create and edit digital assets using Canva and basic photo/video editing platforms • Monitor digital marketing performance across social media, search, website, email, and lead-generation activities • Maintain accurate lead and opportunity information in CRM and tracking systems • Prepare concise performance reports and provide actionable insights • Recommend improvements based on campaign and channel performance data • Conduct competitor and market research to identify emerging opportunities, tactics, and digital channels

🎯 Requirements

• 3+ years of professional digital marketing experience, with a strong focus on B2B lead generation • Proven experience managing professional LinkedIn and Instagram accounts and developing content for these platforms • Solid knowledge of SEO principles, Google Analytics, Google Search Console, and Google Business Profile optimization • Experience conducting prospect research and identifying qualified B2B leads and business opportunities • Proficiency with Canva and basic photo/video editing software • Experience with CRM and email marketing platforms such as HubSpot, Mailchimp, Constant Contact, or similar tools • Strong research and analytical skills with the ability to interpret marketing data and identify actionable improvements • Excellent written and verbal English communication skills, including persuasive marketing copywriting • Strong organizational and time-management skills with the ability to manage multiple priorities independently • Proactive, self-directed approach and ability to work effectively in a remote environment • Reliable internet connection and a suitable remote workspace • Bachelor’s degree in Marketing, Communications, or a related field preferred • Availability Monday to Friday, 8:00 AM–5:00 PM (PST)

🏖️ Benefits

• Stable, long-term collaboration • Clear scope of responsibilities and structured workflows • Opportunity to learn established project management processes and technical workflows • Opportunity to work with international teams • Exposure to modern tools and professional processes • Supportive and collaborative work culture • Opportunity for skill development and career growth • Set work schedule determined by the client • Training may be required • Performance measured against KPIs and project objectives

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