Digital Marketing, Lead Generation Coordinator

Job not on LinkedIn

🔥 10 minutes ago

🌐 Nicaragua, Honduras, +4 more countries – Remote

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⏱ Part Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 10%

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Logo of Freelance Latin America

Freelance Latin America

51 - 200 employees

Founded 2017

📦 Logistics

📣 Marketing

✈️ Travel

Logistics • Marketing • Travel

Freelance Latin America is a staffing solution that connects businesses with top-tier, bilingual remote professionals from South America. By providing a fully managed service, they handle all aspects of hiring, including recruitment, onboarding, and payroll, offering companies cost-effective staffing solutions without compromising quality. Their services cater to various industries, enabling organizations to benefit from exceptional talent while maintaining time zone compatibility and easy communication.

📋 Description

• Develop and manage a consistent content calendar for LinkedIn and Instagram • Align content with brand messaging and lead generation goals • Turn completed projects, services, and business capabilities into social posts, case studies, website content, and visual assets • Manage and optimize Google Business Profile • Conduct SEO and keyword research • Coordinate updates to website content, landing pages, and project pages • Research and qualify B2B prospects, including contractors, developers, property managers, architects, and other decision-makers • Research and track public and private bid opportunities, project announcements, and potential business opportunities • Support targeted email marketing campaigns for prospecting, lead acquisition, and lead nurturing • Create and edit digital assets using Canva and basic photo/video editing platforms • Monitor digital marketing performance across social media, search, website, email, and lead generation activities • Maintain accurate lead and opportunity information in CRM and tracking systems • Prepare performance reports and provide actionable insights • Conduct competitor and market research • Recommend improvements based on performance data

🎯 Requirements

• 3+ years of professional digital marketing experience, with a strong focus on B2B lead generation • Proven experience managing professional LinkedIn and Instagram accounts and developing content for these platforms • Solid knowledge of SEO principles, Google Analytics, Google Search Console, and Google Business Profile optimization • Experience conducting prospect research and identifying qualified B2B leads and business opportunities • Proficiency with content creation tools such as Canva and basic photo/video editing software • Experience with CRM and email marketing platforms such as HubSpot, Mailchimp, Constant Contact, or similar tools • Strong research and analytical skills with the ability to interpret marketing data and identify actionable improvements • Excellent written and verbal English communication skills, including persuasive marketing copywriting • Strong organizational and time-management skills with the ability to manage multiple priorities independently • Proactive, self-directed approach and ability to work effectively in a remote, part-time environment • Bachelor’s degree in Marketing, Communications, or a related field preferred • Reliable internet connection and a suitable remote workspace • Part-Time availability Monday to Friday, 8:00 AM to 12:00 PM EST

🏖️ Benefits

• Fully remote work environment • Stable, long-term collaboration • Clear scope of responsibilities and structured workflows • Training and onboarding support • Opportunity to work with international teams • Exposure to modern tools and professional processes • Supportive and collaborative work culture • Opportunity for skill development and career growth • Set work schedule determined by the client • Performance measured through KPIs and goals • Training may be required • Consistent availability during scheduled hours • Opportunity to be part of the client’s team

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