Freelance Latin America
HR Tech • B2B • Recruitment
Freelance Latin America is a staffing solution that connects businesses with top-tier, bilingual remote professionals from South America. By providing a fully managed service, they handle all aspects of hiring, including recruitment, onboarding, and payroll, offering companies cost-effective staffing solutions without compromising quality. Their services cater to various industries, enabling organizations to benefit from exceptional talent while maintaining time zone compatibility and easy communication.
Marketing Data Analyst
Job not on LinkedIn
September 14
Freelance Latin America
HR Tech • B2B • Recruitment
Freelance Latin America is a staffing solution that connects businesses with top-tier, bilingual remote professionals from South America. By providing a fully managed service, they handle all aspects of hiring, including recruitment, onboarding, and payroll, offering companies cost-effective staffing solutions without compromising quality. Their services cater to various industries, enabling organizations to benefit from exceptional talent while maintaining time zone compatibility and easy communication.
đź“‹ Description
• Build and maintain dashboards and reports to track KPIs across digital marketing channels (web, email, social, search, and campaigns) • Analyze user behavior, campaign effectiveness, and conversion rates to provide actionable insights • Leverage Salesforce Data Cloud and Marketing Cloud to segment audiences, define personas, and support targeted campaign development • Implement and manage UTM tagging strategies to ensure consistent and accurate campaign tracking • Support A/B testing efforts and interpret performance outcomes to guide marketing decisions • Collaborate with the content, design, and media teams to optimize campaigns for performance and ROI • Present findings and recommendations clearly to both technical and non-technical stakeholders • Work cross-functionally with marketing, product, and commercial teams to measure engagement across website, email, social, and paid media
🎯 Requirements
• 3+ years in a marketing analytics, business intelligence, or similar data role • Proficiency with marketing analytics tools (e.g., Google Analytics, Looker Studio, Tableau, Power BI) • Google Analytics certification (GA4 preferred) • Experience with Salesforce Data Cloud, Salesforce Marketing Cloud, and segmentation/audience tools • Hands-on experience managing UTM parameters and link tagging best practices • Strong understanding of web, email, and campaign KPIs and attribution models • Ability to translate complex data into clear, actionable insights • Excellent communication and storytelling skills using data • Preferred: Experience working in healthcare, education, or professional services • Preferred: Familiarity with SQL or data query tools • Preferred: Understanding of privacy regulations related to marketing data (e.g., CASL, GDPR) • Consistent availability during a set schedule (Monday to Friday 9AM to 6PM EST) • Willingness to complete required training and adhere to client guidelines and KPIs
🏖️ Benefits
• Competitive pay in US Dollars. • You'll get to work with some amazing, respected business professionals. • We really value and encourage input from our team members. • We offer different payment methods. • You'll get paid every two weeks. • Birthday and work anniversary celebrations. • Alliances with many brands grant extra benefits to freelancers. • Weekly recreation dynamics that foster a healthy work environment.
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