Art Director

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🕒 April 7

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Fresh Prints

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

🛒 Retail

🛍️ eCommerce

👥 B2C

Retail • eCommerce • B2C

Fresh Prints is a company specializing in custom collegiate merchandise. They offer a wide range of apparel including hoodies, shirts, sweaters, and sweatpants, catering primarily to college students and organizations such as fraternities and sororities. Customers can customize their garments using Fresh Prints' design tool and upload their own inspirations for a personalized touch. The company operates online and is based out of New York City. They are actively engaged with their community through social media and an interactive blog, and they provide opportunities for students to become campus managers, enhancing their presence in the collegiate community.

📋 Description

• Lead development and stewardship of the Fresh Prints brand system, including color, typography, photography direction, iconography, and visual language • Ensure every asset, from paid ads to sales decks, consistently represents Fresh Prints • Build and maintain usable brand guidelines • Partner with the Creative Director to evolve the brand system • Lead art direction for brand campaigns, product launches, and marketing collateral • Participate hands-on in fashion and product photoshoots from concept development through on-set art direction • Art direct and brief photographers, videographers, freelance designers, external creative vendors, and freelancers • Produce high-quality assets quickly, from social graphics to polished campaigns • Set and uphold visual standards for Creative team output • Provide specific, actionable creative feedback • Collaborate with the Creative Director, Brand, and Marketing teams • Represent the brand visually in cross-functional projects

🎯 Requirements

• At least 4 to 6 years of design or art direction experience, including meaningful in-house brand experience • Experience owning a corporate or consumer brand identity end-to-end • Mastery of Adobe Creative Suite, including Illustrator, Photoshop, and InDesign • Figma fluency for collaborative design and handoff • Strong typography, layout, and photography direction instincts • Portfolio demonstrating conceptual range and executional consistency • Experience briefing and directing external creative vendors and freelancers • Comfort working directly with senior leadership on high-stakes work • Strong design fundamentals in type, hierarchy, color, and layout • Ability to work Monday to Friday, 4:00 AM–12:00 PM EST

🏖️ Benefits

• 2-month paid Sabbatical to eligible employees • Work From Home / Remote