Content Growth Strategist

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Fresh Prints

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

🛒 Retail

🛍️ eCommerce

👥 B2C

Retail • eCommerce • B2C

Fresh Prints is a company specializing in custom collegiate merchandise. They offer a wide range of apparel including hoodies, shirts, sweaters, and sweatpants, catering primarily to college students and organizations such as fraternities and sororities. Customers can customize their garments using Fresh Prints' design tool and upload their own inspirations for a personalized touch. The company operates online and is based out of New York City. They are actively engaged with their community through social media and an interactive blog, and they provide opportunities for students to become campus managers, enhancing their presence in the collegiate community.

📋 Description

• Own email conceptualization - final say on subject lines, preview text, headers, body, CTAs across all of Fresh Prints' major marketing moments • Work with our brand and creative teams on the design and copy • Develop a campaign email content calendar that ladders into the broader marketing calendar, ensuring email amplifies the right message at the right time • Own A/B testing for subject lines, content approaches, and CTAs, with the discipline to learn from the results and apply them • Write emails that resonate with a college-age audience, not generic marketing emails, but content that feels like it's actually written for them • Own the strategy and content for Fresh Prints' lifecycle email flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back • Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table • Write and test improved lifecycle email content • Build flows that feel like a conversation with the customer, not a drip sequence that someone's getting because they checked a box • Monitor deliverability metrics - open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates - and maintain a healthy sender reputation • Follow email deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management • Report on email performance on a regular cadence - what's working, what isn't, and what you're changing based on the data • Bring a point of view on performance: not just 'open rate was 28%' but 'here's what that tells us about the subject line approach, and here's what I'm testing next'

🎯 Requirements

• 2-4 years of experience in email marketing, lifecycle marketing, or a closely related role where writing was a primary responsibility • Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar) • Demonstrated understanding of lifecycle email programs: welcome series, post-purchase flows, re-engagement, cart abandonment • Comfort with email performance metrics: open rate, CTR, unsubscribe rate, deliverability indicators - and the ability to draw insights from them • Strong written communication - you write clearly and with personality, not in marketing speak • Experience writing for a consumer audience is a strong plus; B2C or DTC background preferred over B2B or enterprise.

🏖️ Benefits

• Work From Home / Remote (India) • Working hours: 12:30 PM to 9:30 PM IST • Competitive annual salary • Health insurance • Learning opportunities • Working in a great culture • 2-month paid Sabbatical for eligible employees