Growth Marketing Manager

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Fresh Prints

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

🛒 Retail

🛍️ eCommerce

👥 B2C

Retail • eCommerce • B2C

Fresh Prints is a company specializing in custom collegiate merchandise. They offer a wide range of apparel including hoodies, shirts, sweaters, and sweatpants, catering primarily to college students and organizations such as fraternities and sororities. Customers can customize their garments using Fresh Prints' design tool and upload their own inspirations for a personalized touch. The company operates online and is based out of New York City. They are actively engaged with their community through social media and an interactive blog, and they provide opportunities for students to become campus managers, enhancing their presence in the collegiate community.

📋 Description

• Build the long-term growth strategy for Fresh Prints’ highest-value accounts. • Define how the business should identify, segment, prioritise, invest in, retain, and expand those accounts over time. • Develop a strategy that remains effective even as student leaders, decision-makers, buying committees, and internal account owners change. • Use customer insight, account data, and commercial judgment to identify the few opportunities that could materially change account value across the business. • Shape decisions across sales motions, customer experience, and account coverage when those decisions are necessary to unlock growth. • Take responsibility for moving the strategy from an idea into how the company actually operates. • Use AI, automation, process, and disciplined prioritisation to operate with the leverage of a much larger team. • Partner with Sales, BDM, Campus Manager leadership, Marketing, Creative, Data, and Operations to translate the strategy into clear actions, ownership, and operating rhythms. • Build the systems, decision rules, and playbooks that allow teams to execute the strategy correctly without depending on you to manage every action. • Represent account growth and retention in executive-level conversations. • Bring a clear, evidence-backed point of view on where the company should place its bets, what it should stop doing, and what needs to change. • Measure success through changes in retention, expansion, and account value, not simply through campaign delivery or short-term engagement metrics.

🎯 Requirements

• 5+ years of experience in account-based marketing, growth strategy, customer strategy, revenue strategy, or a related strategic role. • A track record of delivering significant, measurable improvements in account growth, retention, expansion, or customer value. • Evidence of building a new strategy, capability, or operating model rather than only managing an established function. • Strong commercial judgment and the ability to connect customer insight, data, and business economics. • Experience driving meaningful outcomes across teams without relying on formal authority. • Strong executive communication, including presenting recommendations, challenging assumptions, and securing senior-level buy-in. • Comfort operating with ambiguity, setting direction without precedent, and being accountable for results without an established playbook.

🏖️ Benefits

• 2-month paid Sabbatical to eligible employees