Director of SEO, Demand Generation Content

Job not on LinkedIn

November 13

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $168k - $276k / year

⏰ Full Time

🔴 Lead

📈 SEO Marketing

🦅 H1B Visa Sponsor

Apply Now

Receive Emails with Similar Jobs

Freshworks

WebsiteLinkedInAll Job Openings

SaaS • Enterprise • Artificial Intelligence

Freshworks is a company that provides powerful, easy-to-use software for customer service, IT service management, sales automation, and marketing automation. They offer a range of products, including Freshdesk, Freshservice, Freshsales, Freshchat, and Freshmarketer, all enhanced with artificial intelligence to improve productivity and efficiency. With solutions designed to enhance customer engagement and support IT operations, Freshworks serves over 68,000 businesses worldwide. Their AI-driven platforms, like the Freddy AI Agent, aim to deliver fast, always-on service, making work easier and more efficient for teams across various industries.

5001 - 10000 employees

Founded 2010

☁️ SaaS

🏢 Enterprise

🤖 Artificial Intelligence

💰 $85M Secondary Market on 2020-01

📋 Description

• Lead SEO strategy and execution, driving organic growth and optimizing Freshworks’ digital presence • Manage SEO agency and external partners, ensuring best-in-class strategies and execution • Oversee a small but mighty team of DG content creators, producing high-impact content for top, middle, and bottom-funnel leads • Develop and optimize demand generation content journeys, ensuring seamless audience experiences across channels • Partner with campaign managers, brand, product marketing, and cross-functional teams to align SEO and DG content with marketing goals • Own content performance tracking and reporting, using data-driven insights to improve organic visibility and conversion • Stay ahead of SEO trends, AI-driven content strategies, and search engine algorithm updates • Implement SEO best practices for multi-region, multi-language enterprise websites • Spearhead website migrations, CMS transitions, and technical SEO enhancements • Lead technical SEO initiatives, including site architecture, crawlability, indexation, schema markup, Core Web Vitals, and page speed optimizations • Collaborate with engineering and web development teams to implement structured data, optimize JavaScript rendering, and ensure SEO-friendly site performance • Innovate with AI, personalization, and marketing automation to scale content and enhance engagement

🎯 Requirements

• 10+ years of experience in SEO and content marketing, preferably in B2B SaaS • Proven experience leading SEO strategies and demand gen content efforts at scale • Strong expertise in technical SEO, content strategy, local SEO, and link-building • Experience managing SEO agency relationships and internal teams • Deep understanding of demand gen funnels and content-driven customer journeys • Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools • Experience with marketing automation tools, A/B testing, and conversion rate optimization • Working knowledge of HTML, CMS platforms (WordPress), and web development best practices • Ability to influence and collaborate across cross-functional teams • Experience using AI and automation to scale content creation and optimization • Strong written and verbal communication skills, with a thought leadership mindset

🏖️ Benefits

• Dental, medical, vision, disability and life insurances • Equity + ESPP • Flexible PTO • Flexible spending • Commuter benefits • Wellness benefits • Adoption and parental leave benefits